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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Joseph McCormack's book: "Brief: Make a Bigger Impact by Saying Less".
This complete summary of the ideas from Joseph McCormack's book "Brief" teaches you how to get straight to the point by being concise, clear and brief. According to McCormack, being brief has become a crucial quality in society today. If being brief can and must be applied whenever possible, it is important to master the concept.
There are three main things to keep in mind to be systematically brief:
A - Awareness
D - Discipline
D - Decisiveness
Added-value of this summary:
• Save time
• Understand the importance of being brief as well as the key principles
• Increase your professional efficiency
To learn more, read "Brief" and learn how to say more by saying less!
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 30
Veröffentlichungsjahr: 2015
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Book PresentationBrief by Joseph McCormack
Summary of Brief (Joseph McCormack)
Book PresentationBrief by Joseph McCormack
Book Abstract
The key to getting people to agree more is usually to say less.
In today's economy, everyone is hyperbusy and suffering from information overload. They don't want to sit through or read a rambling introduction filled with stuff they already know. To influence or persuade anyone today, you have to get to the point quickly – you need to be concise, clear and above all BRIEF.
So how do you do that in a systematic way? To master being brief, think ADD:
AwarenessDisciplineDecisiveness You need awareness – and the conviction that you must be succinct or you will lose the battle for your listener's attention.You need the discipline to map your ideas clearly and concisely – so you become a lean communicator.You need to be decisive enough to recognize the key moments – when brevity will generate huge dividends and payoffs. These are the moments when the less you say, the more you will win.Strange as it may sound, brevity is in fact a rare skill. If you learn how to explain complex things succinctly, you will become much more persuasive and compelling. Learning how to get to the point quickly can and will be a force multiplier.
“When you want to say more, decide to say less. Those who want to succeed – even thrive – in an attention-deficit economy are masters of lean communication. They stand out, their ideas are seen and heard, and their companies succeed. Decide that being brief is your non-negotiable standard.”
- Joseph McCormack
About the Author
JOSEPH McCORMACK is a marketing executive and entrepreneur. He consults with military leaders in the U.S. Army and with senior executives of firms like W.W. Grainger, Harley-Davidson, SAP, MasterCard, Heinz and USG Corporation. He is president of the Sheffield Company, his own consulting firm. He is also an experienced keynote speaker specializing in messaging, storytelling, change and leadership. Mr. McCormack is a graduate of Layola University of Chicago.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Brief (Joseph McCormack)
AWARENESS. Why now for brevity?
Today more than ever before, people are awash in a sea of information which comes at them every day. If you ramble and drone on, people will switch off and start doing something else, even while you're still talking. The imperative is to get your audience hooked before they get distracted. If you're disciplined enough and prepared enough to get to the point quickly and be done, your clients will thank you.
The real challenge in communicating today looks something like this:
150: The Elusive 600: 750
Most people tend to speak at about 150 words a minute. The human brain, however, generally has the capacity to consume around 750 words a minute. That creates what can be called “The Elusive 600” effect where the listener starts thinking about other things while they're listening to what you're saying. If you don't get to the point of what you're saying quickly, you will lose the listener even if they're standing right in front of you.
