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The must-read summary of Yvonne Van Dongen's book: 'Brierley: The Man Behind the Corporate Legend".
This complete summary of the ideas from Yvonne Van Dongen's book "Brierley" tells of the life and work of the Brierley corporate empire and its impact on business in New Zealand and Australia. In this summary, you will learn more about the man behind the empire and how he achieved his success. By reading this biography, you can understand how successful people begin their journey and how you can learn from them to reach your own goals.
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To learn more, read "Brierley:
The Man Behind the Corporate Legend" and discover the story behind one of the world's greatest companies.
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Seitenzahl: 41
Veröffentlichungsjahr: 2013
Book Presentation: Brierley by Yvonne Van Dongen
Important Note About This Ebook
Summary of Brierley (Yvonne Van Dongen)
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
1. Little Old Tom
By the age of six, Ron Brierley had developed his own technique for adding to his coin collection. Whenever any adults would come to visit his parents or grandfather, he would quietly materialize with his coins and sit unobtrusively polishing coins. Invariably, the adults would ask what he was doing, and most times this led to a search through their pockets for any interesting coins. Soon he had a large, growing coin collection.
In fact, for Ron Brierley, life revolved around cricket, stamps and money. His mother said, “If he had a shilling it was a prisoner straight away.” Ron was born on 2 August 1937. During his early childhood, New Zealanders were still living in awe of the hard times bought on by the Great Depression of the 1930s, and there was little to cheer about.
While physical strength was never one of his assets, Ron Brierley’s education displayed a remarkable ability to easily memorize any fact he was told. He didn’t get very good grades at school, as he considered that his schooling was getting in the way of obtaining an education. He did, however, excel at book-keeping and went on to win the school’s book-keeping prize.
While at school, he acquired a dealer’s certificate from the New Zealand Stamp Dealers Association and promptly posted notices around the school that stamps could be bought and sold in Room 4 during interval. He had, however, neglected to tell the Headmaster who was suitably miffed when he found a secret business operation was going on without his approval. This turned out to be only a temporary setback, and Ron Brierley established himself as the Kiwi Stamp Company.
His approach to stamp collecting was a forerunner of his later multi-million dollar business operation. Instead of hoarding rare stamps, he preferred to buy a grab-bag of stamps and sort through them with hopes of finding an unexpected rare stamp. He could then either elect to sell the rare stamp immediately, or hold it to sell at a more opportune time or keep it for himself. This same analysis and identification of value would later become his trademark business procedure.
Meanwhile, Ron Brierley spent as much of his youth as possible being involved with cricket. He either played or worked the scoreboard on weekends for the Wellington Cricket Association. He was a keen sportsman who insisted on taking each game very seriously and kept careful records of his sporting progress.
2. Think and Grow Rich
In early 1955, Ron Brierley started work at the Sun Insurance Co. Ltd. (now known as Sun Alliance Insurance). At that time, there were only 68 unemployed people in New Zealand. The country was emerging from the post-war events into an economic climate of comfort and prosperity for all. Ron Brierley was also studying accountancy part-time at the university, where he hoped to graduate with a Bachelor of Commerce degree. He gave up the university studies after two years, deciding they actually had little they could teach him about book-keeping.
At Sun Insurance, Ron Brierley discovered something that quickly became a passion – the share market. In the 1950s, the N.Z. share market was rather small by comparison to other countries, and was dominated by historic companies such as New Zealand Breweries. In general, business was very low-key, and often the business news section of newspapers would consist of half a page, somewhere near the sports section. Nevertheless, Ron Brierley was captivated by the share market and he set out to learn everything he could about it.
He did a little research, and went to see a stock-broking firm in the same building as Sun Insurance. The broker took a liking to the young man and allowed him to start trading shares on margin with his firm. (Margin trading means you only pay a percentage of the value of your share purchase, and the balance is lent to you secured by the shares purchased). His first shares ever purchased were in the Auckland Gas Company. The shares were 7s 6d when he bought, and before long they were trading at 10 shillings. Ron Brierley was hooked, and he had soon converted all his friends.
