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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Arthur Rubinfeld and Collins Hemingway's book: "Built for Growth: Expanding Your Business Around the Corner or Across the Globe".
This complete summary of the ideas from Arthur Rubinfield and Collins Hemingway's book "Built for Growth" shows that great national and international retail success stories don’t happen by accident. It isn’t just a case of opening a store, making that store run well and then duplicating that first store ad infinitum. Instead, retail brands that win long-term have been designed for rapid growth right from the outset. All of the necessary elements have been put in place first so growth becomes a natural part of the ongoing story rather than good fortune. In fact, retail businesses are great because they allow you to control your own destiny and to express your creativity. When you create a new retail business from the ground up, you build a market presence which is highly valuable. To get to this stage, however, a holistic approach will be required. You’ll need to conceive of a profitable retail concept and fine-tune your ideas in your local market first. Then you’ll need to understand how to expand from one market to another until you grow from one market to dominance and presence in regional, national and ultimately international markets. As your enterprise grows and evolves, you’ll need to keep your brand fresh and vibrant by continuing to innovate and try new things.
Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge
To learn more, read "Built for Growth" and discover the key to retail success.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 40
Veröffentlichungsjahr: 2013
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Book Presentation: Built for Growth by Arthur Rubinfeld and Collins Hemingway
Summary of Built for Growth (Arthur Rubinfeld and Collins Hemingway)
Book Presentation: Built for Growth by Arthur Rubinfeld and Collins Hemingway
Book Abstract
MAIN IDEA
Great national and international retail success stories don’t happen by accident. It isn’t just a case of opening a store, making that store run well and then duplicating that first store ad infinitum. Instead, retail brands that win long-term have been designed from rapid growth right from the outset. All of the necessary elements have been put in place first so growth becomes a natural part of the ongoing story rather than good fortune.
In particular, there are four phases involved in growing a great retail business:
Retail businesses are great because they allow you to control your own destiny and to express your creativity. When you create a new retail business from the ground up, you build a market presence which is highly valuable. To get to this stage, however, a holistic approach will be required. You’ll need to conceive of a profitable retail concept and fine-tune your ideas in your local market first. Then you’ll need to understand how to expand from one market to another until you grow from one market to dominance and presence in regional, national and ultimately international markets. As your enterprise grows and evolves, you’ll need to keep your brand fresh and vibrant by continuing to innovate and try new things.
The holistic approach to growing your retail business involves three key steps:
To ideate is to think about your retail concept in new and different ways and to imagine all the different possibilities. When you challenge your assumptions and step outside conventional practice, you ideate. You then create a business solution which embodies your retail concept and expresses both your values and your brand. In the creation step, you do research, develop your financial model and compile your operating plan. You then execute or carry out your plan and build your business empire. Execution includes deciding on your locations, opening your stores, listening to customer feedback, tweaking what you’re doing and then consistently and constantly updating your retail concept and brand.
“Nothing, I have found, has provided quite the enjoyment as helping people create and build successful, growing retail brands.”
– Arthur Rubinfeld
About the Author
ARTHUR RUBINFELD was executive vice president at Starbucks as the company grew from 100 stores to more than 3,800 stores worldwide. Mr. Rubinfeld left Starbucks in 2002 to establish his own consultancy company, AIRVISION. He specializes in retail store design, business strategy, operations and integrated brand positioning. AIRVISION’s clients include Oakley, Gateway, adidas and Washington Mutual.
COLLINS HEMINGWAY is a lecturer and business writer. He co-authored Business @ the Speed of Thought with Bill Gates while serving as Microsoft’s director of business development and international marketing. Mr. Hemingway has now established his own consulting firm, Escape Velocity Ventures.
The Web site for this book is at www.builtforgrowth.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Built for Growth (Arthur Rubinfeld and Collins Hemingway)
Phase 1: Aspire to become a national / global brand
Have the imagination, courage and desire to believe that you can build a great retail brand. In other words, think big. Understand what you enjoy doing and what you’re really good at and then have the drive to translate those core values into a memorable retail concept. Be imaginative and come up with fresh ideas that will appeal to customers,
To succeed in building a great national or global brand, there are really only six key areas you need to focus on and succeed at:
Underpinning all these six key areas will be your core personal values and business values. For a retailer, the in-store experience is the brand. The perception and value of the brand will be the composite total of a number of different things:
The quality and packaging of the product range you have chosen to sell.How your product range is being presented and sold within your business.The design and presentation of your retail premises.Whether you offer new products in a timely way.Your company policy on returns and exchanges.How easy and pleasant it is for customers to interact with your employees, and whether they dress and act in a way which enhances rather than detracts from the experience.
