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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Stanley Rich and David Gumpert's book: "Business Plans that Win $$$: Lessons from the MIT Enterprise Forum".
This complete summary of the ideas from Stanley Rich and David Gumpert's book "Business Plans that Win $$$" shows that preparing a business plan that appeals to investors sufficiently to have them reach for their checkbooks is one of the great challenges to building a successful business. Yet the process of developing a business plan also serves another important function – it forces business owners and entrepreneurs to focus on company excellence and profitability in the marketplace above all else. Although investor decisions sometimes appear to defy logic and reason, there is order and structure in the way they analyse potential investment opportunities. The business plan is the starting point for all such discussions; opportunities to progress matters further. In essence, business plans have become the entry point to funding markets. This summary highlights that the key to winning funding with a business plan is to look at things from the potential investor’s perspective – and being able to make a viable case for the investment.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read "Business Plans that Win $$$" and discover the perfect guide to building a successful business plan.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 26
Veröffentlichungsjahr: 2013
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Book PresentationBusiness Plans That Win $$$ by Stanley Rich & David Gumpert
Summary of Business Plans That Win $$$ (Stanley Rich & David Gumpert)
Book PresentationBusiness Plans That Win $$$ by Stanley Rich & David Gumpert
Book Abstract
MAIN IDEA
Preparing a business plan that appeals to investors sufficiently to have them reach for their checkbooks is one of the great challenges to building a successful business. Yet the process of developing a business plan also serves another important function -- it forces business owners and entrepreneurs to focus on company excellence and profitability in the marketplace above all else.
Although investor decisions sometimes appear to defy logic and reason, there is order and structure in the way they analyze potential investment opportunities. The business plan is the starting point for all such discussions, and opportunities to progress matters further. In essence, business plans have become the entry point to funding markets -- without one, you won’t even get a foot in the door.
The key to winning funding with a business plan is to look at things from the potential investor’s perspective and being able to make a viable case for the investment.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Business Plans That Win $$$ (Stanley Rich & David Gumpert)
Before Starting: What Investors Look For -- And Look Out For
Main Idea
The key elements investors look for in a business plan are:
Evidence of consumer acceptanceAn appreciation of the investors financial return goalsEvidence of focus on a limited number of productsProprietary positioning, reinforced by patents, copyrights, etc.Investors also watch for the following warning signals:
A company that loves its product rather than serving a marketFinancial projections at odds with accepted industry rangesGrowth projections out of touch with realityImpediments that will make substantial growth difficultSupporting Ideas
Business plans are the cost of entry into the business funding marketplace -- an essential fact of life for companies at every stage of their growth. Most potential investors won’t even talk to a company without a business plan.
Good business plans are written from the investor’s perspective. That simply means weighing risk against opportunity -- investors have a strong drive to reduce risks while looking for investment opportunities that provide above average returns and a suitable opportunity to realize those gains by cashing out.
Positive factors (from an investor’s perspective) are:
Early sales and feedback from people who have actually bought and used the product or service.The opportunity for the amount invested to appreciate at 35% to 60% compound per year adjusted for inflation, and a logical exit strategy for the investor.Well focused management attention -- trying to exploit one product successfully than half a dozen unsuccessfully.The existence of exclusive intellectual property rights, giving the company a sustainable competitive advantage.
