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- Herausgeber: Business Book Summaries
- Kategorie: Religion und Spiritualität
- Sprache: Englisch
The must-read summary of Richard Branson's book: "Business Stripped Bare: Adventures of a Global Entrepreneur".
This complete summary of the ideas from Richard Branson's book "Business Stripped Bare" shows that the whole object of being in business is to create new things, make them and sell them. The essence of any business is creativity. There is no reverse gear in commerce – if you have a problem, you have to invent a solution rather than trying to un-invent what is already there. Furthermore, this summary presents seven elements that need to be in place to really make the right things happen. Your success or failure then flows from the ethics you enshrine and your ability to put those ethics into action. In business, ethics are everything. If you can create a company you’re proud of, which does things you feel good about and which genuinely takes a step towards making the world a better place, then you’ve achieved something very worthwhile.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read "Business Stripped Bare" and discover very interesting ideas written by one of the most successful people on earth.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 41
Veröffentlichungsjahr: 2013
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Book PresentationBusiness Stripped Bare by Richard Branson
Summary of Business Stripped Bare (Richard Branson)
Book PresentationBusiness Stripped Bare by Richard Branson
Book Abstract
MAIN IDEA
The whole object of being in business is to create new things, make them and sell them. Anything else is merely window dressing. The essence of any business is creativity. There is no reverse gear in commerce – if you have a problem, you have to invent a solution rather than trying to uninvent what is already there. This is part of the reason why business is so challenging.
To really make the right things happen, you need seven elements to be in place:
Once you bring these seven elements together, your success or failure then flows from the ethics you enshrine and your ability to put those ethics into action. In business, ethics are everything. If you can create a company you’re proud of, that does things you feel good about and which genuinely takes a step towards making the world a better place, then you’ve achieved something very worthwhile. And strange as it may seem, the bigger your enterprise becomes, the harder the ethical questions also become.
“Success for me is whether you have created something that you can be really proud of. Profits are necessary to invest in the next project – and pay the bills, repay investors and reward all the hard work – but that’s all. Nobody should be remembered for how much money they have made in life. Whether you die with a billion dollars in your bank account or $20 under your pillow is actually not that interesting. That’s not what you’ve achieved in life. What matters is whether you’ve created something special – and whether you’ve made a real difference to other people’s lives. Entrepreneurs, scientists and artists who died as paupers are often the heroes. In business, as in life, all that matters is that you do something positive.”
– Richard Branson
“The brave may not live forever – but the cautious do not live at all!”
– Richard Branson
“In business, as in so many other creative endeavors, the idiots’ guides are for idiots. Every business, like every painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do mayjust work, once. There are no rules. You don’t learn to walk by following rules. You learn by doing, and by falling over, and it’s because you fall over that you learn to save yourself from falling over. It’s the greatest thrill in the world and it runs away screaming at the first sight of bullet points. Most of what I’ve done with the Virgin group is about my own gut instinct. I’ve never analyzed what I do in any formal way. What would be the point? In business, as in life, you never step in the same river twice.”
– Richard Branson
About the Author
RICHARD BRANSON is one of the world’s most recognized business personalities. He is the founder and chairman of the Virgin Group which operates more than 300 companies in 30+ countries. Branson helped build Virgin Mobile USA into the fastest company in history to generate more than one billion dollars in revenue. Virgin is active in the leisure, travel, tourism, mobile, broadband, TV, radio, music festivals, finance and health industries. Virgin is also one of the most respected and valuable brands in the world. Richard Branson has more than forty years of experience in starting and building companies to commercialize new ideas.
The Web site for this book is at www.businessstrippedbare.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Business Stripped Bare (Richard Branson)
1. People
You need to find good people and give them freedom to move
“Business has to give people enriching, rewarding lives, or it’s simply not worth doing”.
– Richard Branson
Whether you’re starting a new company from scratch or building an existing enterprise larger, you’ll need good people to do that. The best kind of people to find are those who can think for themselves. If you fill your company with these kind of people, you’re halfway there. The other side of this equation is you need to give these people the creative freedom they need to make and execute good decisions.
All business builders are on the lookout for good talent at all times. Not only are good people energetic and enthusiastic but they will also have some other distinguishing characteristics:
They are attentive.They smile freely and are fun to be with.They are prepared to go the extra mile for you.
