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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of John P. Kotter and Lorne A. Whitehead's book: "Buy-In: Saving Your Good Idea from Getting Shot Down".
This complete summary of the ideas from John P. Kotter and Lorne A. Whitehead's book "Buy-In" raises a fundamental question: "How do you get people to buy-in to your brilliant ideas, suggestions and proposals?". In their book, the authors reveal that in order to do this, you should start by explaining your idea to other people and then use a simple four-step strategy. This summary explains each of the steps involved and provides a new method for getting everyone to see things your way.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Buy-In" and discover the key to spreading your ideas and getting people to agree with you.
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Seitenzahl: 31
Veröffentlichungsjahr: 2014
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Book Presentation: Buy-Inby John P. Kotter and Lorne A. Whitehead
Book Abstract
About the Author
Important Note About This Ebook
Summary of Buy-In(John P. Kotter and Lorne A. Whitehead)
Book Presentation: Buy-Inby John P. Kotter and Lorne A. Whitehead
Book Abstract
MAIN IDEA
How do you get people to buy-in to your brilliant ideas, suggestions and proposals?
Well, you probably start by explaining your idea to other people and then you should use a four-step strategy like this:
Take stock of your situationWatch for the four basic attacksRespond appropriatelyThen get going making your idea happenThis method is somewhat counterintuitive. The traditional approach is to cut any naysayers out of the conversation. You do the opposite. You encourage them to take potshots at your proposal as a way to draw attention to what you suggest. And then, rather than trying to steamroll them into submission, you respond to their attacks in simple and clear ways based on common sense.
The idea of piggybacking on the back of attacks of your idea to generate buy-in for what you’re suggesting is equally novel and noteworthy. It does however work in the real world where people delight in trying to shoot down the ideas of others before they can take root. Turning these attacks to your advantage is great because you harness those attacks to capture the attention of busy people and help everyone grasp the idea you have in mind. This is a smart and successful way to generate buy-in for what you are proposing. In all, it’s a great way to operate.
“What if good ideas are crushed (1) twenty times per day in one single, big company (which, if it has ten thousand employees is a small number of ideas) and (2) once a day for every thousand people in a country (which also sounds very small)? Do the math and you’ll find that’s over five thousand good ideas per year shot down in a big company and over three million per year in North America. Three million good ideas a year, the best 1 percent of which – thirty thousand!–might have a very large effect on a few, or maybe most, of us. The numbers add up. The consequences add up. And that, obviously, is not good, nor necessary. Let’s stop this needless loss.”
– John Kotter and Lorne Whitehead
About the Author
JOHN KOTTER is an emeritus professor of leadership at Harvard Business School. He is widely regarded as one of the foremost speaker on corporate leadership and change. Dr. Kotter is a graduate of Harvard Business School and MIT. His consulting company, Kotter International, works with global leaders helping them implement change. Dr. Kotter is the author of eighteen books including Leading Change, A Sense of Urgency and Our Iceberg is Melting.
LORNE WHITEHEAD is leader of education innovation at the University of British Columbia. He holds in excess of one hundred patents in the field of applied physics and has created a number of ventures in the private and public sectors. Dr. Whitehead is a graduate of the University of British Columbia and his area of specialization is in helping universities apply new technology which will improve the effectiveness of teaching and learning.
The Web site for this book is atwww.KotterInternational.com/buyin.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Buy-In(John P. Kotter and Lorne A. Whitehead)
Step 1: Take stock of the situation
Take stock of where you are first:
