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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of David D'Alessandro's book: "Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It."
This complete summary of the ideas from David D'Alessandro's book "Career Warfare" shows how the true tests of your business career are never quite what you expect them to be. Nowadays, it is not enough to just work hard, get good performance reviews and do the right things - it's all about your personal brand. In his book, the author presents 10 rules for building and keeping a great personal brand. By reading this summary, you will learn how to apply those rules in order to start getting the promotions and recognition that you deserve.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Career Warfare" and discover the 10 rules for building your personal brand and standing out from the corporate crowd.
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Seitenzahl: 41
Veröffentlichungsjahr: 2013
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Book Presentation: Career Warfare by David D’Alessandro
Summary of Career Warfare (David D’Alessandro)
Book Presentation: Career Warfare by David D’Alessandro
Book Abstract
The true tests of your business career are never quite what you expect them to be. For example, many people assume companies are logical and rational. They think that if they work hard, get good performance reviews and do the right things, their careers will flourish. Then, they watch in amazement as promotions are doled out around them in a cryptic fashion based on bizarre, even whimsical rationale or snap judgements.
So what actually separates those who excel from those who simply plod on? Usually those who get ahead make a name for themselves. They stand out from the masses because they have their own personal brand which is enhanced or diluted by thousands of everyday interactions. Similarly, the organization’s collective opinion about whether or not you add value, encapsulated by your personal brand, will have a greater influence on your career path than anything else.
With that in mind, the most single most important thing you can do to further your career is to build your own personal brand or reputation. There are 10 rules for achieving that in practice:
Once you realize the real key to success in business is the way you go about building your own personal brand, you then become conscious of how your everyday actions are impacting on the value of your brand. For example, many people go into a business meeting assuming that it is the quality of their presentation that will be most important. What they find, however, is that what really counts is more how they handle themselves rather than what they say. These interactions build a reputation which will be far more important in determining what future opportunities become available than anything else.
In total, you need to be constantly conscious of the personal brand you’re building and do something every day that will enhance your brand if you aspire to have a highly successful career.
“Consider how big promotions are really won. I’ve been in thousands of meetings in which somebody’s future was being decided. And it may shock you to learn that in these meetings, there is no big chart where everyone is ranked by merit. It may also shock you to learn that the people who are in a position to actually do something about your career do not think about you all the time. Instead, decisions about your future are likely to be made in the most casual way, after a series of people – or even just one person – expresses an opinion about you. It’s like a Rorschach test. Somebody flashes your name. What leaps to mind? Eats peanut butter and liverwurst for lunch? Or has a really unique vision for the business? If you work until you’re 65, there will be maybe five or six of these brief moments that will determine how well you’re rewarded for your years of effort. The window of opportunity may be narrow, but what’s at stake can change your life forever. And an instant assessment of you in one of these moments means more to your career than a foot-high stack of performance appraisals in your personnel file. So you’d better be prepared.”
– David D’Alessandro
About the Author
DAVID D’ALESSANDRO is chairman and chief executive officer of John Hancock Financial Services, an insurance and financial services provider. Mr. D’Alessandro is also the author of Brand Warfare.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Career Warfare (David D’Alessandro)
Rule #1: Always view actions from the perspective of those who judge you.
Don’t be so self-absorbed. The first step in building a good reputation is to get into the habit of viewing your actions in the same way that those who judge you will view them. Get noticed by the people in power by offering something your organization needs.
In the business world, most people will view your career solely on the basis of what you achieve rather than what your intentions were. You need to get into the habit of doing the same thing rather than making allowances for the situations where “circumstances beyond your control” stopped you from doing something notable. Free yourself from the habit of making excuses and start accomplishing more.
Your first challenge in building your personal brand is usually to get noticed by the people in power. The best ways to do this are:
Offer something the organization is missing and desperately needs –
