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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of David Pottruck and Terry Pearce's book: "Clicks and Mortar: Passion-Driven Growth in an Internet-Driven World".
This complete summary of the ideas from David Pottruck and Terry Pearce's book "Clicks and Mortar" shows how growing a business in the Internet age still requires people that are spirited and passionate about what they do. In their book, the authors explain that successful companies are those that create and sustain a passionate culture, based on individual contribution, team spirit and risk-taking. By reading this summary, you will find out how you can learn from the best companies and ensure the success of your business in the Internet era.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Clicks and Mortar" and discover the key to business success in the 21st century.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 34
Veröffentlichungsjahr: 2013
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Book Presentation: Clicks and Mortar by David Pottruck and Terry Pearce
Summary of Clicks and Mortar (David Pottruck and Terry Pearce)
Book Presentation: Clicks and Mortar by David Pottruck and Terry Pearce
Book Abstract
Growing a successful business in the Internet age still requires people that are spirited and passionate about what they do.
In fact, passion has always driven and preceded success in the business arena. The companies that excel are those that create and sustain a passionate culture built on a foundation of individual contribution, team spirit and risk-taking. They are led by leaders who are passionately interested and closely involved in serving the customer. In a passionate organization, everyone is driven far more by their own personal values and a shared desire for their business and their people to succeed rather than by the future promise of an IPO payoff.
Passionate organizations are dynamic places to work, since they are anchored by enduring principles. Better still, these organizations meld new technology together with the best qualities of their people to create the perfect environment for a profitable business.
Filling a need is not just a great way to make money -- it’s the only way to build commitment to an organization that has such a purpose. The desire to serve others is a more enduring and greater motivator than the desire to beat the competition.
About the Author
DAVID POTTRUCK is president, co-CEO and a member of the Board of Directors of The Charles Schwab Corporation. He is responsible for strategic business development. A graduate of the University of Pennsylvania (B.A.) and Wharton (M.B.A.), Mr. Pottruck has also worked for Shearson/American Express and Citibank. He serves on the Boards of a number of other corporations, including Intel and the NASD. Mr. Pottruck is also currently appointed to the Advisory Commission on Electronic Commerce.
TERRY PEARCE is the founder of Leadership Communication, a company which offers coaching and leadership development programs to corporate, political and community leaders. Mr. Pearce is the author of Leading Out Loud and has collaborated with many business leadership organizations including the Tom Peters Company and the Haas Graduate School of Business at the University of California at Berkeley. He earned a B.S. in business administration from Linfield College, Oregon and a Certificate, IBM Advanced Financial Management from Harvard Business Faculty in La Hulpe, Belgium.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Clicks and Mortar (David Pottruck and Terry Pearce)
Section 1: Create a Passionate Corporate Culture
Main Idea
A passionate corporate culture is the main driver of growth in any organization in the Internet age.
Building a passionate corporate culture is a three step process:
Supporting Ideas
Creating a Culture -- Step #1
Create a culture around a clear vision and common values.
An organization’s culture is the bedrock upon which a competitive advantage can be built. It consists of:
A set of values articulating what the organization believes.A common language for expressing those beliefs.All the actions that make those values come to life.Values, by definition, are the nonnegotiable tenets used to evaluate choices. They are like a corporate “DNA” -- a set of building blocks from which the corporate vision and strategic priorities of the organization are constructed, gauged and updated as required.
In any organization, a culture serves four key purposes:
It creates a sense of stability by grounding the people involved in something which is unchanging and consistent.It enables everyone in every level of the organization to become aligned towards a single goal.It attracts people with similar values and encourages those with different values to go elsewhere.It delivers the fruits of those values to customers, thus communicating they are important and unique.
