Summary: Co-Opetition E-Book

BusinessNews Publishing

• Herausgeber: Business Book Summaries
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 31

Veröffentlichungsjahr: 2013

Beschreibung

The must-read summary of Adam Brandenburger and Barry Nalebuff's book: "Co-Opetition: A Revolutionary Mindset That Combines Competition and Co-operation".

This complete summary of the ideas from Adam Brandenburger and Barry Nalebuff's book "Co-Opetition" shows how to combine the advantages of competition and co-operation to create a new dynamic that can be used to generate profits and change your business environment for the better. The authors explain how you can use this strategy to actively change the way your business works and start creating your own opportunities for future success. By following their advice, you can increase flexibility in business deals and find win-win growth opportunities.

Added-value of this summary: 
• Save time 
• Understand the key concepts 
• Increase your business knowledge 

To learn more, read "Co-Opetition" and discover how you can start taking control of your company's destiny.

Leseprobe

Book Presentation: Co-Opetition by Adam Brandenburger and Barry Nalebuff

Summary of Co-Opetition (Adam Brandenburger and Barry Nalebuff)

Book Presentation: Co-Opetition by Adam Brandenburger and Barry Nalebuff

Book Abstract

Co-opetition combines the advantages of both competition and cooperation into a new dynamic which can be used to not only generate more profits but also to change the nature of the business environment in your own favor.

Real long-term business success comes not solely from competing successfully within your current industry, but also from being an active participant in shaping the industry's future. That way, you can create opportunities for future success the way you want them to be, rather than simply making do with the way things currently are.

To actively change the game of business, you need a strategic framework within which to work, and co-opetition theory provides just such a framework. That way, you can change not only the way you play, but which game you play as well for maximum benefit.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

Summary of Co-Opetition (Adam Brandenburger and Barry Nalebuff)

PART 1: CO-OPETITION AND THE GAME OF BUSINESS

Main Idea

In its purest form, business can be considered as a game in which money represents points won or lost. The person or company which gathers the greatest numbers of points wins.

The biggest opportunities in business don’t come from playing the game better than everyone else – they come from changing the fundamental nature of the game itself to your advantage.

Business strategy, and the concept of co-opetition, is designed to provide a framework by which companies can gain a sustainable competitive advantage by changing the game to their own advantage.

Supporting Ideas

Concept of Co-opetition

Co-opetition is part competition and part cooperation. It describes the fact that in today’s business environment, most companies can achieve more success in a dynamic industry than they ever could working alone.

Specifically, when companies work together, they can create a much larger and more valuable market than they ever could by working individually. Companies then compete with each other to determine who gets the largest share of that market.

Co-opetition allows for the real-world business situation that there can be multiple winners in the marketplace. Business, unlike war, is not a winner takes all proposition. The objective is to maximize your return on investment – regardless of how well or how poorly other people or other companies perform.

The Value-Net

To visualize the business environment, consider the following value net:

Suppliers provide resources to all companies within your industry.

Competitors, from the customer’s perspective, are all those companies whose products or services make whatever your company offers seem less valuable.

Complementors, again from the customer’s perspective, provide products or services that add value to whatever your company offers. Example: computer hardware and software companies are complementors – their individual products are worth more when combined.

The biggest commercial opportunities and greatest profits don’t come simply from playing the game better than everyone else. They actually come from expanding the game from whatever it is at present to a new game that is bigger, better and more valuable for everyone involved.

To change the game of business, you have to alter one or more of its five basic elements:

Players You can alter the mix of competitors or complementors for your company.Added Values