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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Robert Pino's book: "Corporate Aikido: Unleash the Potential Within Your Company to Neutralize Competition and Seize Growth".
This complete summary of the ideas from Robert Pino's book "Corporate Aikido" applies the martial art of aikido to business by using resources to build your own corporation's strengths rather than to respond to the actions of competitors. In his book, the author explains that corporate aikido makes use of these principles to create a powerful vision, build and cultivate the inner strength of the organisation, devise marketing plans that beat competitors and find an effective way to balance resources, positioning and purpose. By reading this summary, you will learn the principles of corporate aikido and how you can apply them to your own business, changing your perceptions of market competition.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Corporate Aikido" and discover the most powerful tool for beating the competition.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 25
Veröffentlichungsjahr: 2013
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Book PresentationCorporate Aikido by Robert Pino
Summary of Corporate Aikido (Robert Pino)
Book PresentationCorporate Aikido by Robert Pino
Book Abstract
MAIN IDEA
Aikido is a martial art based around the philosophy of winning without fighting and achieving victory over self-first and foremost. The whole approach of aikido is to apply resources to building your own corporation’s strengths rather than in responding to the competitive actions of other parties.
Corporate aikido takes these principles and applies them to business strategy. In practice, that means:
Creating a powerful vision for your organization.Building and cultivating the inner strength of the organization.Devising marketing plans which make competitor strengths redundant rather than attempting to meet them head on.Finding effective ways to unleash and harness a balance of resources, positioning and purpose.Instead of going to war against competitors, corporate aikido suggests an alternative, potentially more powerful alternative course.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Corporate Aikido (Robert Pino)
Section 1: Aikido As A Metaphor For a Better Business Management Strategy
Main Idea
The emphasis of corporate aikido is not to beat a competitor but to make their strengths redundant – by changing the rules the business competes on.
Supporting Ideas
Competitive business strategies often use warfare as their prevailing paradigm – treating competitors as the enemy who must be obliterated from the commercial landscape as rapidly and as completely as possible.
In practice, however, marketing wars often impact negatively on profitability – both for winners and losers. Therefore, a smarter, more sustainable approach is to use corporate aikido – where the business strategy focuses not solely on beating a competitor but on finding ways to make their strengths redundant.
How can a competitor’s strengths be made redundant? There are numerous ways to accomplish this, including:
The introduction of a breakthrough service or product concept – which delivers added value to your clients and customers – may have the desired effect. By achieving that, you effectively change the rules of the game by which business is conducted in your field.By focusing even more exclusively on the core ideology of the company – perhaps narrowing the number of customers served but deepening the number of services and products available.By turning attention to improving the organization and the way it responds to customers – effectively using increased competition as a catalyst to improve the company’s own track record.By introducing a new high-end brand into the marketplace, effectively increasing customer expectations and making any new low-end market entrant less appealing.
