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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Gary Vaynerchuk's book: " Crush It! Why Now is the Time to Cash In on Your Passion".
This complete summary of the ideas from Gary Vaynerchuk's book "Crush It!" shows that it is all about enabling you to live your passion. This summary highlights that anyone can turn what they’re absolutely passionate about into a successful business venture. This summary aims to take you from the drudgery of an unloved job to being 'pumped up’ for work every morning. Pick your passion and become an expert. Do the research and make sure you know everything there is to know about your chosen field. Create great content and be authentic. Then it’s all about harnessing the power of the World Wide Web. In fact, this is the key - not only to success but also to the advertising dollar. Build a website, set up a blog and use the huge number of social networking forums to get your message out there. The internet can massively and quickly increase your visibility and the more hits you get the more advertising money you can pitch for. Of course none of this will happen without the ability to hustle; that’s how you get the advertisers interested and keep them that way.
Added-value of your summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read "Crush It!" and discover how your work can be your own passion.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 37
Veröffentlichungsjahr: 2013
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Book Presentation: Crush It! by Gary Vaynerchuk
Summary of Crush It! (Gary Vaynerchuk)
Book Presentation: Crush It! by Gary Vaynerchuk
Book Abstract
MAIN IDEA
It’s now so easy to build a career around any topic you’re passionate about that you owe it to yourself to give it a go. The spread of the Internet combined with the availability of the tools of the social media revolution means the cost of building an online community around any niche subject you can think of has fallen dramatically. As a result, even obscure subjects now have the potential to command advertising attention as billions of dollars in advertising moves online.
To succeed in the current business environment, your basic approach should be:
“True success – financial, personal, and professional – lies above all in loving your family, working hard, and living your passion. In telling your story. In authenticity, hustle and patience. In caring fiercely about the big and small stuff. In valuing legacy over currency. Social media is an important part of it for now, but maybe it won’t always be. These concepts, however, are forever, no matter what the next business platform or social phenomenon turns out to be.”
– Gary Vaynerchuk
About the Author
GARY VAYNERCHUK is an entrepreneur and well-known wine industry personality. At age twenty-two, he took over his family wine store, Shopper’s Discount Liquors in Springfield, New Jersey, and built its turnover from $4 million to $45 million over five years using traditional advertising. After rebranding his store as the Wine Library, Mr. Vaynerchuk then launched his own Internet TV show about wine in 2006. His show, initially called The Thunder Show but now called Wine Library TV, posts a new installment each day and attracts around 90,000 plus viewers. He is also the author of 101 Wines Guaranteed to Inspire, Delight, and Bring Thunder to Your World. Mr. Vaynerchuk recently signed a seven-figure deal to publish ten business books.
The Web site for this book is at www.crushitbook.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Crush It! (Gary Vaynerchuk)
PASSION
It’s time to live your passion – to do something you’re totally pumped up about and enjoy. Instead of just earning a living doing something you tolerate, harness your passions and do something great. The tools to do that are available now. Measure your success by how happy you are and not by how big your business is or how much money you re making.
Everyone talks about how dramatically the Internet is changing the business world but most of the time, those discussions center on big business. All of that is true but the tools which are delivered via the Internet can also be adopted at a personal level as well. It’s now feasible to build a business which can generate wealth using nothing more than passion, hard work and all of the social networking tools of the Internet era.
As more and more people migrate their social lives to networking sites like YouTube, Flickr, Tumblr and Twitter, this is going to become increasingly attractive to advertisers of all shapes and sizes. Radio, newspapers, magazines and television are all losing viewers or subscribers but advertisers and companies still need to spend money to move their products and services. The inevitable result will be advertisers will have to move their expenditure from where they have advertised in the past to where people will be in the future.
“Advertisers and companies need to spend money to stay alive, so why shouldn’t they spend it on you? By building a personal brand using social media networks, you’re practically doing them a favor. Since the only investment it takes to use these sites to grow a business is ridiculous amounts of time and hustle, these platforms are open to whoever has got the chops to get in the game. That’s you, right?”
– Gary Vaynerchuk
