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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Mitch Joel's book: "Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It.".
This summary of the ideas from Mitch Joel's book "Ctrl Alt Delete" highlights that every industry will sooner rather than later be forced to make the transition into the fully-digital future of business. This summary highlights that the need to reboot applies to both businesses and individuals, as both need to make changes to take advantage of the new dynamics.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Ctrl Alt Delete" and discover the key to making the right transition.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 37
Veröffentlichungsjahr: 2014
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Book Presentation Ctrl Alt Delete by Mitch Joel
Book Abstract
About the Author
Important Note About This Ebook
Summary of Ctrl Alt Delete (Mitch Joel)
Book Presentation Ctrl Alt Delete by Mitch Joel
Book Abstract
MAIN IDEA
It’s inevitable now that every industry will sooner rather than later be forced to make the transition into the fully-digital future of business. You can either treat this transformation era as a bleak time because none of the established rules apply or view it as a once-in-a-lifetime opportunity to completely reboot your company and your career and do something amazing.
The need to reboot – to “Ctrl Alt Delete” to borrow a term from the personal computer industry – applies to both businesses and individuals alike:
Like it or not, the nature of how business is run and what you as an individual do to monetize your skills is quickly evolving. The key to getting ahead is to change the way you think and the way you act to better align with this brave new world. It’s time to identify the emerging opportunities of the fully-digital economy and seize them.
“Businesses and the people who work for them no longer have a choice. They must reboot. They must Ctrl Alt Delete. What we’re currently seeing in the marketplace is the struggle that businesses and employees are going through as we live through this state of purgatory. We are stuck in the middle of this transition and digitization of industry, and we’ve had enough of the analysis paralysis that is grabbing businesses by the throat. What we need— more than anything else— are the insights and guidance that will be crucial to our success.”
– Mitch Joel
“If you don’t cannibalize yourself, someone else will.”
– Steve Jobs, co-founder and former CEO, Apple
About the Author
MITCH JOEL is president of Twist Image, a digital marketing and communications agency. He is a passionate blogger, podcaster, entrepreneur and keynote speaker. Mr. Joel has won a number of marketing awards and is a past chairman of the board of directors of the Canadian Marketing Association. His articles about the new business landscape have been published in BusinessWeek, Fast Company, Marketing magazine and elsewhere. He has also made keynote presentations about the digital marketplace changes to Walmart, Starbucks, Nestle, Procter & Gamble and many other corporations. Mr. Joel is the author of Six Pixels of Separation and is a graduate of Concordia University and Vanier College.
Mitch Joel’s blog is at: www.twistedim.com/blog
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Ctrl Alt Delete (Mitch Joel)
1. Reboot: Business
At the present time, there are five major movements which are converging in the business world and which require businesses to reboot what they do. Taken together, these five massive movements are fundamentally changing everything we assumed we knew about business. Those five major movements are:
1. Direct relationships with brands
In recent years, savvy companies have been working hard to form direct relationships with their customers rather than going through traditional retail or distribution partners. That’s a very smart move because in the next five years, consumers are going to want to do business with only those firms which understand them and have built a relationship with them. The key to success in the future is not merely to get “likes” on your firm’s Facebook page but to actually like your customers first and understand where they’re coming from.
Apple is a good example of this dynamic in action. In 2001, Apple launched its own retail stores so it could provide a “cradle to the grave” experience for customers. The Apple retail experience is in stark contrast to the traditional consumer electronics stores which feature wall-to-wall selections of computers and laptops stuffed into every space. Instead of maximizing sales per square foot, Apple invests in the customer relationship in what is now viewed as a very forward-thinking business strategy.
