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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Geoffrey Moore's book: "Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution".
This complete summary of the ideas from Geoffrey Moore's book "Dealing with Darwin" shows that in just the same way as a Darwinian battle for the survival of the fittest occurs in the natural world, a similar kind of phenomena often arises within the marketplace. In fact, to survive and prosper, companies need to keep innovating all the time to retain a competitive advantage. The precise nature of the types of innovations which will generate the greatest returns varies as the marketplace itself changes and evolves in this way: 1) In the early stages of a new market, product leadership style innovations are highly valued. 2) Once a market reaches maturity, innovations centered around operational excellence or customer intimacy take center stage. 3) In a declining market, competitive advantage is achieved using category renewal innovations. This summary explains how companies should behave to answer these changes.
Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge
To learn more, read "Dealing with Darwin" and find out why you should innovate to survive in the marketplace.
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Seitenzahl: 36
Veröffentlichungsjahr: 2013
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Book Presentation: Dealing With Darwin by Geoffrey Moore
Summary of Dealing With Darwin (Geoffrey Moore)
Book Presentation: Dealing With Darwin by Geoffrey Moore
Book Abstract
Main Idea
In just the same way as a Darwinian battle for the survival of the fittest occurs in the natural world, a similar kind of phenomena often arises within the marketplace. To survive and prosper, companies need to keep innovating all the time to retain a competitive advantage. The precise nature of the types of innovations which will generate the greatest returns varies as the marketplace itself changes and evolves in this way:
In the early stages of a new market, product leadership style innovations are highly valued.Once a market reaches maturity, innovations centered around operational excellence or customer intimacy take center stage.In a declining market, competitive advantage is achieved using category renewal innovations.To respond to these changes, companies should be consistently doing two things:
Choose one specific innovation strategy and become so good at it that you create definitive separation from all your competitors over a prolonged and sustained period of time.Move resources from being applied in areas that don’t create any competitive distinction to those areas where differentiation can be enhanced.“Free-market economies operate under the same rules as organic systems in nature. The fundamental question Darwinism poses is: How can we innovate forever? That is precisely what natural selection forces us to do. Evolution requires us to continually refresh our competitive advantage, sometimes in dribs or drabs, sometimes in major cataclysms, but always with some part of our business portfolio at risk and in play. To innovate forever, in other words, is not an aspiration; it is a design specification. It is not a strategy; it is a requirement.”
– Geoffrey Moore
About the Author
GEOFFREY MOORE is managing director of TCG Advisors, a consulting firm specializing in business strategy and business transformations. He also serves as a venture partner at Mohr Davidow Ventures, a venture capital firm. Dr. Moore is the author of four other well regarded business books:Crossing the Chasm, Inside the Tornado, The Gorilla Game and Living on the Fault Line. He was previously a partner at Regis McKenna Inc., a high-tech marketing and communications company. Dr. Moore is a graduate of Stanford University and the University of Washington.
The Web site for this book is at www.dealingwithdarwin.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Dealing With Darwin (Geoffrey Moore)
Managing innovation in growth, mature and declining markets
To be innovative doesn’t always mean to come up with a new breakthrough product. In reality, there are fifteen distinct innovation strategies, each of which can be useful at different times depending on the evolution of the marketplace as a whole. No one of these strategies guarantees success but you need to be aware of the range of possibilities. Instead, success demands that your organization choose one of these strategies to excel at so you can in the process leave all the competition behind.
To decide which innovation strategy you should use to break free of the competition, there are three factors to consider:
Core competencies – the existing assets your organization already has in place to exploit.Competitive analysis – the openings left by your competitors for someone else to focus on.Category maturity – the stage of development the market as a whole is at. At different stages of an industry’s life cycles, different innovation strategies are most highly rewarded. This should influence your choice of strategies.There are fifteen distinct innovation strategies to choose from, each of which comes to the fore at a different stage of industry evolution.
