9,99 €
Mehr erfahren.
- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Josh Linkner's book: "Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity".
This complete summary of the ideas from Josh Linkner's book "Disciplined Dreaming" shows that most companies already have systems in place that dictate almost everything that needs to be done. In his book, the author explains that this can only give businesses limited success and it is vital that they demystify creativity and put a methodology in place that can be used to nurture and grow everyone's creative capacity, in order to stand out from the competition. This summary provides the key to harvesting this creative environment and explains the benefits it can bring for your company.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Disciplined Dreaming" and learn how to establish a methodology that encourages the creativity of your employees.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 35
Veröffentlichungsjahr: 2014
Ähnliche
Book PresentationDisciplined Dreaming by Josh Linkner
Book Abstract
About the Author
Important Note About This Ebook
Summary of Disciplined Dreaming (Josh Linkner)
Book PresentationDisciplined Dreaming by Josh Linkner
Book Abstract
MAIN IDEA
Most companies already have systems in place which dictate pretty much everything that needs to get done – from taking out the rubbish to how products get made. That’s all well and fine from an efficiency perspective but the one single factor which more than anything else separates the winners from the also-rans is creativity. It’s vital that companies demystify creativity and put a methodology in place which can be used to nurture and grow everyone’s creative capacity.
In a research project during which two hundred highly successful people were interviewed, it became clear they all considered creativity to be a critically important factor in their ongoing success. Simply put unless you can offer something different and compelling, you won’t stand out, and the key to coming up with that distinctive edge is to be able to think creatively.
“What most businesses and individuals lack isn’t raw talent. What they lack is a system to unleash it. Even organizations who have systems for nearly every aspect of their business, from answering the phone to setting the security alarm, have no system for developing and managing creativity. The most important thing a company can do is thus left to happen by chance. Managers take creativity for granted, yet wonder why they are not achieving growth and success. I developed the Disciplined Dreaming system to give creativity its own place and practice, to provide everyone in the organization a structure for developing his or her own creative ideas, and to bring creativity back to the heart of the business – where it belongs.”
– Josh Linkner
About the Author
JOSH LINKNER is an entrepreneur, venture capitalist, speaker and accomplished jazz musician. He is the founder and chairman of ePrize, an interactive promotion agency which has produced digital promotions for seventy-four of the world’s top one hundred brands. He is also CEO and managing partner of Detroit Venture Partners and has served as founder and CEO of three other successful technology companies. In 2004, Josh Linkner was named the Ernst & Young Entrepreneur of the Year. His work has been featured in the Wall Street Journal, Fast Company, Advertising Age, Inc., Adweek and Entrepreneur magazine. He is a graduate of the University of Florida.
The Web site for this book is atwww.JoshLinkner.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Disciplined Dreaming (Josh Linkner)
Phase 1: Ask
To begin the Disciplined Dreaming process, develop a written Creativity Brief which articulates the situation at hand and the creative idea you’re trying to come up with. The Ask phase involves posing questions, exploring possibilities and using your curiosity to fully engage your organization’s creative thinking capacities.
To come up with workable, fresh creative ideas, you’ve got to be clear about the specific problem you want to solve. The more vivid and detailed your initial description is, the easier it becomes to generate original and creative ideas moving forward.
The best way to achieve this is to prepare a written Creativity Brief which specifies the nine elements your idea will need to cover:
State your desired outcome – write a one-sentence description of what you’re trying to achieve by coming up with a new and creative idea.Define your creativity challenge – describe why there is a need for change and what the pros and cons are for the status quo. Here you’re specifying the key observations and assumptions which surround this challenge.Give a situational analysis
