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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Russell Brunson's book: "DotCom Secrets: The Underground Playbook for Growing Your Company Online".
This complete summary of the ideas from Russell Brunson's book "DotCom Secrets" shows the importance of building a good sales funnel for your online business. This is what will drive traffic to your website and then push them through to make a purchase. The funnel is made up of various different strategies; a traffic strategy, a product strategy and a communication strategy. By fine-tuning these strategies you will create a funnel that leads customers from when they arrive at your website to profit for your business. This summary tells you exactly how to create this profit-boosting funnel by taking you through each step of the process with clear diagrams and concise explanations.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "DotCom Secrets" and learn how to boost profits for your online business.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 30
Veröffentlichungsjahr: 2016
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Book Presentation: Dotcom Secrets by Russell Brunson
Summary of Dotcom Secrets (Russell Brunson)
Book Presentation: Dotcom Secrets by Russell Brunson
Book Abstract
MAIN IDEA
Online businesses which are struggling normally assume they have a problem getting enough traffic to their site or converting that traffic when it does show up. That's not usually the real problem, however. More often than not, websites which are underperforming have a funnel problem.
The best way to organize an online business is to build a good sales funnel – which consists of some bait (B), front-end offers (FE), mid-funnel offers (M) and back-end offers (BE). To optimize the funnel, you'll also need three good strategies for Traffic, Product and Communications.
If you can organize your funnel so you can spend two- to three-times more than everyone else to acquire customers, your online business will become exponentially more profitable.
"Ultimately, the business that can spend the most to acquire a customer wins."
– Dan Kennedy
"When you implement these secrets, you will transform your website from a flat, two-dimensional company into a three-dimensional sales and marketing machine that allows you to outspend your competitors, acquire an almost unlimited number of new customers, make (and keep) more money, and most importantly, serve more people."
– Russell Brunson
About the Author
RUSSELL BRUNSON is the owner of DotComSecrets.com Inc., a marketing consulting firm. He started his first online company while he was a student at Boise State University. Within a year of graduating from college, Russell Brunson sold more than a million dollars of his own products and services working from his basement. For more than 12 years now, he has been consulting with other online companies helping them grow their traffic, increase their conversion rates and make more online sales. Russell Brunson is a graduate of Boise State University.
The Web site for this book is at www.DotComSecrets.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, view points and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Dotcom Secrets (Russell Brunson)
1. Funnel Principles
While the online world may look like an entirely different beast altogether, the fact is the same methods direct marketers have been using for years to win customers work just as well online as they do offline. Like an iceberg, It's what's going on behind the scenes with your funnel that counts.
Direct marketing has been around for many years and is a well-known entity. To make offline sales, the steps direct marketers have traditionally taken are:
Advertisers run a small classified ad to get you to ring a 1-800 number for a free report about something.They send you a sales letter disguised as a free report which sells a low-ticket product.When you buy the low-ticket product, they also include another sales letter selling a high-ticket product and so on.The online method for making sales is often touted as being revolutionary but when you break it down, the online method is very similar:
Online businesses offer you something for free in order to get your contact details so they can continue to market to you.Instead of using 1-800 numbers and reports, you get emailed information about what's on offer in order to whet your appetite.
