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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
A must-read summary of Michel Robert and Bernard Racine's book: "e-Strategy Pure & Simple: Connecting Your Internet Strategy To Your Business Strategy".
This complete summary of the ideas from Michael Robert and Bernard Racine's book "e-Strategy Pure & Simple" shows that many CEOs are baffled by the Internet, and are delegating their decisions about an Internet strategy to consultants and IT staff. The only problem is that’s roughly equivalent to having a plumber design a new house – you end up with loads of pipes but not much else. Similarly, when Internet consultants or IT staff design an e-business strategy, you end with loads of nice hardware and software but it doesn’t quite mesh with the strategy the rest of the business is following. To overcome this mismatch, CEOs and key executives should become the architects of their own e-strategy which not only connects to the business strategy of the entire company but helps further execute that strategy rather than working at cross purposes. Packed with real-life examples, this summary presents basic imperatives to develop a coherent Internet strategy.
Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge
To learn more, read "e-Strategy Pure & Simple" and develop an efficient Internet strategy!
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Seitenzahl: 32
Veröffentlichungsjahr: 2013
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Book Presentation:E-Strategy Pure & Simple by Michel Robert and Bernard Racine
Book Abstract
About the Author
Important Note About This Ebook
Summary of E-Strategy Pure & Simple (Michel Robert and Bernard Racine)
Imperative #1: Demystify the Internet
Imperative #2: Clarify Your Current Business Strategy
Imperative #3: Construct an e-Strategy Blueprint
Imperative #4: Integrate Business and e-Strategy Processes
Book Presentation:E-Strategy Pure & Simple by Michel Robert and Bernard Racine
Book Abstract
Main idea
Many CEOs are baffled by the Internet, and are delegating their decisions about an Internet strategy to consultants and IT staff. The only problem is that’s roughly equivalent to having a plumber design a new house – you end up with loads of pipes but not much else. Similarly, when Internet consultants or IT staff design an e-business strategy, you end with loads of nice hardware and software but it doesn’t quite mesh with the strategy the rest of the business is following.
To overcome this mismatch, the CEO and Executive Team should become the architects of their own Internet strategy which not only connects to the business strategy of the entire enterprise but helps further execute that strategy rather than working at cross purposes. Achieving that requires four basic imperatives to be followed:
Only when CEOs and key executives are able to design their own Internet strategy are they in control of their own destiny.
About the Author
MICHEL ROBERT is founder and president of Decision Processes International Inc., a consulting firm with 60 partners in 15 countries. Since coining the phrase “strategic thinking” in 1980, Mr. Robert has had a number of articles published in business magazines and journals. He is also the author of six books, including The Strategist CEO, The Essence of Leadership and Strategy Pure & Simple. Mr. Robert has worked personally with the CEOs and management teams of over 250 corporations.
BERNARD RACINE is director of research and development at Decision Processes International Inc.
The firm’s Web site is located at http://www.decisionprocesses.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of E-Strategy Pure & Simple (Michel Robert and Bernard Racine)
Imperative #1: Demystify the Internet
Main Idea
The arrival of the Internet is permanently and dramatically altering the traditional rules of play for all businesses. By understanding the Internet’s capabilities better, executives can begin to anticipate where the greatest points of impact will be on the business model currently in use.
Supporting Ideas
Understand the Internet’s 4 key features
While it is true the Internet will not necessarily impact on every aspect of your current business model, it will be felt in many of the nooks and crannies. In many practical ways, the Internet is an enigma – it’s hard to tie down and understand because there aren’t any history books to study, no experts with experience or even any proven business models yet. Everyone is learning together.
The Internet actually has four key features which make it difficult to understand:
It is an intangible – making it impossible to touch and feel which adds to its fuzziness.It is a constantly moving target – since changes are happening in real time and a bewildering number of new ideas and applications are being put forward daily.It is evolving over time – and has an ever changing profile which will continue to change for many years to come before any state of equilibrium is ever reached.It is constantly in beta mode
