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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Gregg Lederman's book: "Engaged! Outbehave Your Competition to Create Customers for Life".
This complete summary of the ideas from Gregg Lederman's book "Engaged!" explains that customers love doing business with companies which have a highly motivated workforce that is enthusiastically dedicated to delivering a great experience. In his book, the author provides three things that must be done in order to reach that goal and how you can achieve them to give your customers the best experience possible and keep them coming back again and again.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Engaged!" and find out why you should boost the motivation of your workforce to attract more loyal customers.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 29
Veröffentlichungsjahr: 2014
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Book PresentationEngaged! by Gregg Lederman
Book Abstract
About the Author
Important Note About This Ebook
Summary of Engaged! (Gregg Lederman)
Book PresentationEngaged! by Gregg Lederman
Book Abstract
MAIN IDEA
Customers love doing business with any company which has a highly motivated workforce who are enthusiastically dedicated to delivering a great experience. To arrive at that happy (and profitable) destination, three things are required:
You have to define what living the brand looks and feels like – your living the brand system.You have to keep reminding people day by day what’s required to live the brand.You then have to quantify how you’re doing and make the ongoing adjustments required to fine-tune and improve.Pure and simple engaged employees live and breathe your brand. They know your mission, buy-in to your values and deliver those day-to-day experiences which bring your brand to life. The more engaged they are, the better. It makes sense to treat your people well so they will do the same to your customers.
“A Living the Brand strategy is the single most important differentiator between a good company and a great company. The companies that consumers love to do business with have cracked the code on creating an ENGAGED workforce that Lives the Brand – they outbehave the competition. These companies get recognized as best places to work and get rewarded with ENGAGED customers who are incredibly loyal.”
– Gregg Lederman
About the Author
GREGG LEDERMAN is a professional speaker and the CEO of Brand Integrity, Inc., a software and consulting firm which specializes in culture change and customer experience design. Mr. Lederman also teaches MBA students at the University of Rochester and is a columnist for the Rochester Business Journal. He is the author of Achieve Brand Integrity and the owner/operator of TG Marketing, a retail and wholesale bakery and ice cream business. Mr. Lederman is a graduate of the University of Rochester and Ithaca College.
The Web site for this book is atwww.engagedbook.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Engaged! (Gregg Lederman)
1. Four Principles fo Defining Your Living the Brand System
All businesses operate with systems. To create an engaged workforce, you need to create a system for getting everyone to live your brand. This can’t be restricted to any one department but must be owned and operated company-wide. It’s vital that you clearly define the branded experience you aspire to deliver. If you don’t have everyone on the same page and working towards delivering the same experience, you don’t have a prayer. Define what living the brand means.
Principle # 1: Get every employee working on it
Whether you’ve thought about it or not, your company already delivers tons of experiences each and every day. Some of these are internal – employees interacting with each other. Others are external or market facing – your interactions with paying customers. With that in mind, the question you should be thinking about most of the time is: “How can we manage the experience we deliver so it is consistently great and consistently profitable?”
