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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Joe Pulizzi's book: "Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win Customers by Marketing Less".
This complete summary of the ideas from Joe Pulizzi’s book: "Epic Content Marketing" tells you how to use epic content marketing to gain loyal customers. Your goal should be to help your customers and consistently provide the best information. By doing this, your customers will be grateful and become loyal to your company.
Your epic content marketing should:
• Help the customer
• Be consistent
• Be authentic
• Avoid sales speak
• Be the best
Added-value of this summary:
• Save time
• Sell more and market less
• Engage your customers and motivate them to take action
To learn more, read “Epic Content Marketing” and find out how to market high quality information that leads to loyal customers!
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 30
Veröffentlichungsjahr: 2015
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Book Presentation: Epic Content Marketing by Joe Pulizzi
Summary ofEpic Content Marketing(Joe Pulizzi)
Book Presentation: Epic Content Marketing by Joe Pulizzi
Book Abstract
“Your customers don't care about you, your products, or your services. They care about themselves. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.”
- Joe Pullizi
With traditional marketing, you use ads and sales messages to try and attract prospective customers. Content marketing (CM) is where instead of interrupting people, you put high quality content out into the marketplace for prospective customers to find. Your help people do what they're trying to do with no strings attached. The idea is prospects will then buy more of what you have to offer because it helps them achieve their goals.
In practical terms, content marketing is really the art of marketing more by selling less. You communicate with potential customers and help them rather than sell to them. You provide so much ongoing information prospects ultimately reward you with their business and their loyalty.
Your content becomes “epic” when it engages the customer and motivates them to take action. To achieve that, your content must:
Help the customer solve a problem they have.Be consistently delivered rather than one-off.Project an authentic voice.Have a point of view which positions you well.Avoid sales speak or self promotion.Be absolutely best of breed.“As a business, your goal is to become part of the content fabric for your customers. If you do, selling to them becomes relatively easy. Your goal should be to develop and distribute the absolute best information in your industry. If not, why should your customers care?”
- Joe Pullizi
About the Author
JOE PULIZZI is the founder of the Content Marketing Institute. He is an evangelist for the concept of content marketing and is an avid public speaker. Mr. Pulizzi is considered to be one of the founders of the content marketing movement and he has co-authored two books about this: Get Content, Get Customers and Managing Content Marketing. He was previously a vice president at Penton Media and CEO of SocialTract, a social media blogging service. He is a graduate of Penn State University and Bowling Green State University.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary ofEpic Content Marketing(Joe Pulizzi)
Understand Epic CM
To do epic content marketing well, start with a good view of the lay of the land. In practice, what you're trying to do is create memorable stories that people can apply to their own specific needs and circumstances. You're trying to market more by selling less.
The essence of content marketing is you want to create the high quality content your audience will be seeking and then place it in all the places where they will be searching for it. You let them find your content, use it and then come to you for more. You provide so much value they reciprocate by buying more of the same in the future.
Content marketing isn't new. Some of the most successful examples of content marketing have been:
Michelin – which launched its iconic publication The Michelin Guide in 1900.Jell-O – which has been distributing free copies of recipe books as a marketing vehicle since 1904.Deere & Company
