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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Jim Cockrum's book: "Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online & Off".
This complete summary of the ideas from Jim Cockrum's book "Free Marketing" shows that the best and most productive marketing strategies in the current business era are, in fact, completely or virtually free. In his book, the author highlights three free marketing strategies that you can implement in order to reach more customers and get your message across. This summary provides the key to developing an effective marketing campaign that will increase the visibility of your brand and attract more customers, without spending a penny.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Free Marketing" and discover how you can develop better marketing campaigns that don't cost a fortune.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 36
Veröffentlichungsjahr: 2014
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Book Presentation Free Marketing by Jim Cockrum
Book Abstract
About the Author
Important Note About This Ebook
Summary of Free Marketing (Jim Cockrum)
Book Presentation Free Marketing by Jim Cockrum
Book Abstract
MAIN IDEA
While there’s nothing inherently wrong with spending money on advertising, the best and most productive marketing strategies in the current business era are in fact free. Thanks mostly to the Internet, it’s now feasible for no-cost advertising to outperform billboards, radio, TV, the print media, yellow pages and more.
The three basic strategies involved in free marketing are:
“It’s not that I am against spending on marketing; it’s just that I’ve found that all of the most effective strategies available are now free or virtually free. It’s as if marketing and advertising have been freed from the clutches of the old, established giants and expensive strategies that used to control them. As a result of all the interesting people and businesses I’ve worked with I’ve become a collector of effective marketing ideas. I have used and seen these ideas at work in my own business efforts, as well as in the businesses of my students and clients, and, in many cases, they have achieved amazing results for nearly a decade. It’s not about saving money as much as it’s about effective marketing.”
– Jim Cockrum
About the Author
JIM COCKRUM is an Internet marketer. He has started, run and sold several successful Internet based businesses. He has sold or has helped his clients sell millions of dollars’ worth of products and services online since 1997. He is the author of The Silent Sales Machine and has been featured in The Wall Street Journal, Entrepreneur Magazine and Men’s Health magazine. He is a graduate of Indiana State University.
The Web site for this book is at www.101freemarketing.com
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Free Marketing (Jim Cockrum)
1. Get found online and establish and then protect your reputation
Today’s economy is built on the basis of instant virtual relationships and the constant flow of information. Knowing that, it’s vital that you get into important new habits:
Establish your online reputation and then be proactive about managing it
Your online reputation is important because everyone today is busy and overwhelmed. You should be proactive in building your online reputation because that will influence lots of prospective customers. Ideas:
Have an Internet connected computer or iPad in your lobby and encourage customers to share their experiences in dealing with you right away.Hold contests which encourage customers to place genuine feedback about you.Set up a Google Alert on your business name so you can monitor any new postings which can influence your online reputation.Turn negative customer experiences into free marketing by documenting what you do to make things right for that customer.The most critical thing you can do to generate a great reputation is to create and freely distribute superior content. If you produce high quality content and get that into the hands of prospects who are online right at this time, your reputation will take care of itself.
You can also enhance your reputation by having an insanely great refund policy. If you give speedy refunds to anyone who requests them, the increase in business this generates will more than offset anyone who takes advantage of your refund offer. Treat each customer like they have a megaphone – which they do – and go irrationally overboard in spoiling them. Give customers genuine reasons to shout your praises and they will.
