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- Herausgeber: Business Book Summaries
- Kategorie: Religion und Spiritualität
- Sprache: Englisch
The must-read summary of Gordon Bethune’s book: “From Worst to First: Behind the Scenes of Continental's Remarkable Comeback”.
This complete summary of the ideas from Gordon Bethune’s book “From Worst to First” shows that all successes in your business or in your career will be the result of your ability to create, develop and maintain healthy and honest relationships. As the author rightly points out, there is no such thing as a successful company that sells a product nobody wants and where employees don’t want to come to work. In his book, Bethune explains how you must create a working environment that adds value and motivates employees to achieve success.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read “From Worst to First” and find out how you can add value to your business by making it a great place to work.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 34
Veröffentlichungsjahr: 2013
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Book Presentation: by Gordon Bethune
Book Abstract
Important Note About This Ebook
Summary of From Worst To First (Gordon Bethune)
1. Is This Any Way to Run an Airline?
2. Whose Problem Is It?
3. A Market Plan: Fly to Win or You Can Make a Pizza So Cheap Nobody Wants to Eat It
4. A Financial Plan: Fund the Future or If You Don’t Fund the Future, There Ain’t Gonna Be One
5. A Product Plan: Make Reliability a Reality or It’s Time To Act Like a Real Airline
6. A People Plan: Working Together or Which Part of This Watch Don’t You Think We Need?
7. Success Has No Autopilot
8. How the Sickest Patients Need the Best Doctors
9. Nobody Loses When the Whole Team Wins
10. Keeping the Lines of Communication Open
11. Predictability
12. What Gets Measured Gets Managed
Gordon Bethune – A Career Snapshot
Book Presentation: From Worst to First by Gordon Bethune
Book Abstract
Ultimately, business is about people.
Everything you do to create a successful company or to forge a successful career will depend on your ability to create, develop and maintain good, healthy, honest and straight-forward relationships.
There’s no such thing as a successful company that has a product nobody wants and where employees don’t want to come to work. Therefore, you need to create an environment at work in which employees create added value by serving the customers and each other. When people feel good about the value they’re creating, they become highly motivated. It’s that simple.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of From Worst To First (Gordon Bethune)
1. Is This Any Way to Run an Airline?
Main Idea
The principles behind changing Continental from an airline which provided unprofitable, terrible service into the best airline in the sky are so simple and common sense that most people have been taught them all their lives. The problem is that people tend to forget to apply them.
Supporting Ideas
Gordon Bethune became CEO of Continental Airlines in 1994. At that time, Continental:
Was the fifth largest airline in the United States.Had posted losses for ten consecutive years.Was the worst airline in the nation by all the quality indicators used by the U.S. Department of Transportation on-time percentage, mishandled baggage reports and number of passenger complaints among them.Had gone through 10 leaders in 10 years.Had been through two bankruptcy reorganizations.Had developed a reputation amongst travel agents as the airline to go with if you didn’t mind whether a flight was canceled, didn’t mind if your baggage didn’t make it to the same place you did and didn’t want any service along the way.Yet, by the end of 1996, Continental:
Had made a profit of $556 million, with eleven straight quarters of record profits.Had improved from last to third or fourth best on all the U.S. Department of Transportation measures.Had increased staff wages an average of 25 percent across the company.Was chosen by BusinessWeek as their stock of the year, having increased from $3.25 a share to $50 a share after a two-for-one split.Received a J.D. Power Award for customer satisfaction.
