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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Theodore Kinni and Al Ries' book: "Future Focus: How 21 Companies Are Capturing 21st Century Success".
This complete summary of the ideas from Theodore Kinni and Al Ries' book "Future Focus" raises an essential question: What are the ingredients of 21st century corporate success? Using quantitative and qualitative criteria, the authors have identified a list of 21 companies that have achieved success. In their book, Kinni and Ries reveal the qualities that all of these companies have in common and how you can learn and profit from their example. This summary is an excellent guide for business owner and executives who want to learn from the best.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Future Focus" and discover how you can learn from the practices of the most successful companies to guarantee your own success in the 21st century.
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Seitenzahl: 33
Veröffentlichungsjahr: 2013
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Book Presentation: Future Focus by Theodore Kinni and Al Ries
Book Abstract
About the Author
Important Note About This Ebook
Summary of Future Focus (Theodore Kinni and Al Ries)
Section 1: The Four Themes of 21st Century Success
Section 2: The Future Focus Portfolio – 21 Companies That Are Well Positioned To Succeed in the 21st Century
Book Presentation: Future Focus by Theodore Kinni and Al Ries
Book Abstract
What will it take to prosper in the 21st century?
The specific answer to that question may yet be a little unclear, but it is reasonable to assume those companies which have succeeded in the past will be the best positioned to continue that success into the next century. In other words, the most likely corporate success stories of the next century are the companies that achieved the most in the last century. (And inevitably, their ranks will be swelled by start-ups which don’t even exist yet but which will rise to prominence in the years ahead).
Therefore, the starting point for predicting the future is to analyze which companies did best in the last century. Using four quantitative criteria (revenue growth, profit growth, increase in market capitalization and growth in globalization) and four qualitative criteria (marketing innovation, technological innovation, degree of focus and future prospects), a short list of 46 companies was developed. By the time some of these companies disappeared in mergers and others started new initiatives which were outside their historical base of operations, a final list of 21 companies was arrived at.
Although these 21 companies were extraordinarily diverse in the industries they serve, their revenues, their operational approaches and every other aspect of their operations, there were four qualities each of them exemplified to a lesser or greater degree. The four themes which the success stories of the last century have in common are:
Thus, it is suggested to succeed in the next century, duplicate the themes that worked for businesses in the last century.
About the Author
THEODORE KINNI is the founder of The Business Reader, a book marketing company. He is the author of America’s Best: IndustryWeek’s Guide to World Class Manufacturing Plants. Mr. Kinni has also served as the Director of Books for IndustryWeek.
AL RIES is chairman of Ries & Ries Focusing Consultants, a marketing consulting firm. He is the author of Focus: The Future of Your Company Depends on It and the co-author of The 22 Immutable Laws of Branding, Positioning: The Battle for Your Mind and Marketing Warfare.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Future Focus (Theodore Kinni and Al Ries)
Section 1: The Four Themes of 21st Century Success
Main Idea
What are the most likely themes of 21st century corporate success? The companies that are best positioned to prosper in the 21st century:
Get focused and stay focused.Are highly innovative.Access and serve global markets.Are resilient, and prepared to ride out any downturns.Supporting Ideas
Theme #1 – Get focused and stay focused
Staying focused is a cornerstone of 21st century business success, simply because this is a continual cycle. The more a company succeeds and the greater its revenues, the greater the temptation to diversify into new business fields. And as soon as a company starts moving into a broad range of businesses, the more susceptible it becomes to the competitive actions of specialists who concentrate all their efforts in one area.
