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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Marc Ostrofsky's book: "Get Rich Click: The Ultimate Guide to Making Money on the Internet".
This complete summary of the ideas from Marc Ostrofsky's book "Get Rich Click" explains that the internet is the most powerful business tool in history because it levels the playing field. In other words, anyone with an idea and the willingness to learn what’s involved can compete with large multinational firms on an equal footing. This summary highlights three essential activities that you must complete in order to make money on the internet.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Get Rich Click" and discover the key to using the internet to turn your ideas into reality.
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Seitenzahl: 36
Veröffentlichungsjahr: 2014
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Book PresentationGet Rich Click by Marc Ostrofsky
Book Abstract
About the Author
Important Note About This Ebook
Summary of Get Rich Click (Marc Ostrofsky)
Book PresentationGet Rich Click by Marc Ostrofsky
Book Abstract
MAIN IDEA
“If you can click a mouse, you can make money on the Internet.”
– Marc Ostrofsky
The Internet is undeniably the most powerful business tool in the history of mankind for the simple reason it levels the playing field. Instead of requiring that you have large amounts of capital to start a business, anyone armed with nothing more than an idea and a willingness to learn what’s involved can compete on an equal footing with large multinational firms. As a result, the Internet is like a gold rush – it is minting more millionaires and doing so faster than any other communication medium in history.
To create wealth using the Internet, you need to act on your ideas rather than sitting on them. Success in getting rich click isn’t complex or esoteric. It always comes down to the same three essential activities:
About the Author
MARC OSTROFSKY is a professional speaker, venture capitalist and serial entrepreneur. In 1995, he paid $150,000 to purchase the domain name business.com which he then resold to eCompanies for $7.5 million in 1999. He then invested in Business.com again and was involved when the domain name was resold in 2008 for $345 million. Mr. Ostrofsky was founder of the Prepaid Phone Card Industry and has created a number of magazines, trade shows and market research firms which have sold for $50 million plus. He currently owns a portfolio of online business (including Blinds.com, Photographer.com and CuffLinks.com) which generate revenue of more than $75 million a year. He is a graduate of the University of Texas at Austin.
The Web site for this book is atwww.GetRichClick.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Get Rich Click (Marc Ostrofsky)
1. Get your mindset right and focus
The Internet allows you to think of traditional business models in nontraditional ways. It has created lots of new ways to make money because the Internet fundamentally changes how the world works, plays, socializes and communicates. Yet, despite all that, the Internet approach is very simple. There are really only two ways to make money using the Internet:
Success in building a successful online business really isn’t anything new. To do well, you will need to:
Know what’s going on in the marketplace.Have a feel for where the market is headed.Plan to be in the right place at the right time with the right products that people will pay for.Most of the well-publicized success stories to date have been companies which have harnessed the power of the Internet to increase sales and decrease their costs. A vast array of companies have followed this route to success and many more will do the same in the future. However, real change will come when people start thinking about and approaching their markets using nontraditional business models the Internet makes feasible. There’s still lots of room to get involved in this because this is a trend which is still in its infancy.
Whenever there’s change in any marketplace, the winners are those who possess three competitive weapons:
When companies were using the Internet to change their existing operational models, technicians were to the fore but now the emphasis is changing towards coming up with better Internet-centered business models. You don’t have to be a computer geek to excel – anyone with a great idea and a workable plan to make that idea happen can get ahead.
The people who will get ahead will be those who can:
Think originally and develop different solutions which are fresh and creative.Come up with such compelling offerings followers will feel the urge to exchange their cash for what you offer.Offer such value that customers will inform others who also need your product or service.Develop highly scalable ideas and offerings.
