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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Bruce Judson's book: "Go It Alone: The Secret to Building a Successful Business On Your Own"
This complete summary of the ideas from Bruce Judson's book "Go It Alone" shows that the era of the go-it-alone entrepreneur has arrived. Specifically, technology in the form of e-mail, the World Wide Web and a broad array of off-the-shelf and on-demand business services now makes it easier than ever for anyone to start and build a tightly focused business enterprise. When this technology is combined with a sound business idea, any individual can create and grow their own business. Even more impressive, it’s possible to stay small but still reap sizable profits because the leverage of technology means the go-it-alone entrepreneur doesn’t need to build an entire corporation to sustain the business entity. Based on case studies of success stories, "Go It Alone" offers sound advice to start a business. A must-read for budding entrepreneurs.
Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge
To learn more, read "Go It Alone" and get the advice you need to start your own business.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 38
Veröffentlichungsjahr: 2013
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Book PresentationGo IT Alone by Bruce Judson
Book Abstract
About the Author
Important Note About This Ebook
Summary of Go It Alone (Bruce Judson)
1. The go-it-alone business concept
2. Key go-it-alone principles of success
3. Dispelling the go-it-alone myths
4. Insider secrets from the trenches of go-it-alone business builders
5. How to tell when you have a great go-it-alone idea
6. Examples of established go-it-alone businesses
Book PresentationGo IT Alone by Bruce Judson
Book Abstract
MAIN IDEA
The era of the go-it-alone entrepreneur has arrived.
Specifically, technology in the form of e-mail, the World Wide Web and a broad array of off-the-shelf and on-demand business services now makes it easier than ever for anyone to start and build a tightly focused business enterprise. When this technology is combined with a sound business idea, any individual can create and grow their own business. Even more impressive, it’s possible to stay small but still reap sizable profits because the leverage of technology means the go-it-alone entrepreneur doesn’t need to build an entire corporation to sustain the business entity.
“When you’re on your own, you know you’re capturing the full value of your work. If you work hard, you’re the one who reaps the rewards. When you accomplish something, you get the financial rewards and you have the satisfaction of knowing that you’re benefitting from your efforts. Over the past few years, changes in the way businesses work and in supporting technology mean there has never been a better time to start your own business.”
– Bruce Judson
About the Author
BRUCE JUDSON is a faculty fellow at the Yale School of Management. Dr. Judson (a graduate of Dartmouth College, Yale Law School and the Yale School of Management) is widely considered to be one of the nation’s top interactive marketers. He is the founder and owner of several successful go-it-alone businesses and the author of NetMarketing, Hyperwars and the e-mail newsletter Grow Your Profits.
The Web site for this book is at www.brucejudson.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Go It Alone (Bruce Judson)
1. The go-it-alone business concept
Go-it-alone business entrepreneurs are a fundamentally new class of start-ups. They have never before been feasible because the requisite technology infrastructure has not existed until recently. The years ahead look exceptionally bright for individual entrepreneurs.
A go-it-alone business is one set up and operated by a small number of people, generally from one to six. It will have several distinctive and defining characteristics:
Go-it-alone businesses are usually started with minimal investment and no external shareholders. The founder of the business retains full ownership and therefore control of the business operations. Starting with minimal investment means the business must focus on generating customers and positive cash flow right from the outset rather than going for an extended period before break-even is reached.Go-it-alone businesses are not another term for freelancers, free agents or contract workers. Typically, what freelancers earn is determined by what they charge for their hourly or daily rate. Their earning potential is limited by the time available. Go-it-alone business builders, by contrast, set up systems so their enterprise will work even when they are not involved hands-on. They attempt to capture as much of the added value they create as possible.Go-it-alone businesses use leverage and extreme outsourcing. Most often the founder will do what he or she does best and find ways to outsource everything else through the applied use of communications technology. The better the system created, the greater the degree of amplification that occurs.Go-it-alone business entities are very tightly focused. They systematically avoid trying to do any work outside their area of expertise and specialization. This is only possible because go-it-alone entrepreneurs have the mind-set they want to outsource anything and everything that others can provide cost-effectively.The entire operating paradigm for a go-it-alone business is “relentless repeatability” – developing a highly repeatable formula which will underpin and drive profitable growth. Go-it-alone entrepreneurs attempt to develop a formula for the generation of marketable products and services with the idea that other people can then be involved in using the formula.
Most go-it-alone entrepreneurs find their best ideas in solutions to common problems they have either developed for themselves or for their friends. For example:
Mr. Trademark (www.mrtrademark.com
