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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Chris Brogan's book: "Google+ for Business: How Google's Social Network Changes Everything".
This complete summary of the ideas from Chris Brogan's book "Google+ for Business" highlights how the social network created by Google has more than 175 million users and is tied to the largest search engine in the world. In his book, the author explains how business owners can now use this online business building tool to your advantage. This summary demonstrates how mastering Google+ will allow you to become well-positioned for future developments.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Google+ for Business" and discover the new way to connect with your community of customers.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 37
Veröffentlichungsjahr: 2014
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Book PresentationGoogle+ For Business by Chris Brogan
Book Abstract
About the Author
Important Note About This Ebook
Summary of Google+ For Business (Chris Brogan)
Book PresentationGoogle+ For Business by Chris Brogan
Book Abstract
MAIN IDEA
From a standing start in July 2011, Google+ – the social network created by Google - now has in excess of 175 million users. Everyone notes that is a distant second to Facebook with more than 400 million users but that overlooks one important dynamic. Google+ is tied to the world’s largest search engine (Google) and the world’s second largest search engine (YouTube). That means if you use Google+ well, you can improve your primary Web sites findability rankings. Facebook and Twitter don’t even allow Google to search or index their listings. For that reason alone, Google+ could just end up being the best online business building tool ever developed.
There are also other reasons why Google+ has the potential to become the next big thing in the business world. Google+ looks like becoming the perfect way to build a “communications backbone” which brings together Google’s numerous products into one place. If that scenario plays out as anticipated, then mastering Google+ and being early to the party will pay big dividends further down the track. If you can master using Google+ today, you will be well positioned for what happens in the future as Google, YouTube and others continue to bring new developments to the online marketplace.
“Google+ isn’t a hardcore sales and marketing engine. The game, such as it is, isn’t to get the most followers and then start blasting them with offers until they purchase. It is, instead, a way to educate prospective buyers, a way to connect with your community of customers, a method by which to promote offers and events (sparingly) to your audience, and a way to build relationships before you need them. In Google+, you can do this in several ways. One is by sharing posts from people with smaller audiences. Another is to make introductions between two people you follow who might not yet follow others. Another is to promote products and services that aren’t yours but that would help your constituency. These are all big opportunities to build value for others and build relationships in general.”
– Chris Brogan
About the Author
CHRIS BROGAN is president of his own media and education consulting company, Human Business Works. He consults and speaks professionally with various Fortune 100 and 500 companies and has worked with Pepsico, General Motors, Microsoft and others. He is a monthly columnist at Entrepreneur Magazine and writes his own blog. He is the coauthor of Trust Agents and the author of Social Media 101. Chris Brogan has more than twelve years’ experience in online communities, social media and related technologies.
The Web site for this book is at www.ChrisBrogan.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Google+ For Business (Chris Brogan)
1. What is it and what can you accomplish with it
Google+ is a social network offered by Google. Unlike Facebook, Twitter and other social networks, Google+ is indexed by and linked to Google search. In simple terms, that means if you learn to use Google+ intelligently, you can and will enhance your findability when folks use a search engine to find someone who offers what you do.
There are several reasons why Google+ is an interesting addition to the social network universe:
Google+ is tied directly to the world’s largest search engine (Google) and the world’s number two search engine (YouTube).Google is using Google+ to figure out how to fine-tune its search engine performance.Google+ allows you to deliver highly relevant content which can be tailored specifically to consumers.Google+ allows you to:Have an online profile which is detailed and useful.Organize circles of people with whom you share stuff.Comment on what others are posting.Run video chat hangouts where you interact with others.Send instant text messages to others.
