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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Jim Stengel's book: "Grow: How Ideals Power Growth at the World's Greatest Companies".
This complete summary of the ideas from Jim Stengel's book "Grow" shows how high growth companies aren't just interested in money - they're trying to change the world. In his book, the author explains that the best way to grow is not to pursue growth directly, but to make your primary aim improving your customers' lives. This summary highlights five things that your company must do in order to satisfy this aim and drive growth.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Grow" and follow the best practices of the world's high growth companies and focus on your customers.
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Seitenzahl: 33
Veröffentlichungsjahr: 2014
Ähnliche
Book Presentation: Grow by Jim Stengel
Book Abstract
About the Author
Important Note About This Ebook
Summary of Grow (Jim Stengel)
The Top-50 Study
Book Presentation: Grow by Jim Stengel
Book Abstract
Main idea
High growth companies aren’t just in it for the money – they’re trying to change the world. In fact, if you have the aim of improving people’s lives and place that squarely at the heart of everything you do, then you will be following the same pattern of success great companies which outperform the market are applying. As counterintuitive as it may sound, the best way to grow is not to go after growth directly but to have the primary aim of improving your customer’s lives. Ideals are the ultimate growth driver.
So how do you leverage an ideal to drive growth? The five must-do’s are:
“Maximum growth and high ideals are not incompatible. They’re inseparable. The data from a ten-year-growth study of more than 50,000 brands around the world show that companies with ideals of improving people’s lives at the center of all they do outperform the market by a huge margin. The counterintuitive fact is that doing the right thing in your business is doing the right thing for your business. Those that embrace that fact are the ones that dominate their categories, create new categories, and maximize profit in the long term.”
– Jim Stengel
About the Author
JIM STENGEL founded his own business consulting practice (The Jim Stengel Company) after serving seven years as global marketing officer for Procter & Gamble (P&G)from 2001 to 2008. He formerly worked for Time Inc. in its Time-Life books division and currently serves as an adjunct professor at the UCLA Graduate School of Management and on the boards of AOL and Motorola Mobility. He is a graduate of the Pennsylvania State University and Franklin & Marshall College. Mr. Stengel joined P&G in 1983 and while serving as global marketing officer, he oversaw an $8 billion advertising budget and had organizational responsibility for nearly 7,000 employees.
The Web site for this book is at JimStengel.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Grow (Jim Stengel)
The Top-50 Study
In order to figure out why some companies grow faster and more consistently than others, a ten year study was carried out of 50,000 brands from around the world. The best performing brands were grouped into a “Top-50” cluster and then analyzed in depth. Impressively, these Top-50 companies generated returns on investment which were on average 400 percent better than the performance of the Standard & Poor’s 500 index over that ten year period.
The ten year time frame means the Top-50 companies are doing something right rather than getting a lucky break. It also suggests the Top-50 companies are doing something different as well. In trying to identify what it is these companies are doing right, it became clear great businesses always have inspiring brand ideals. Put another way, Top-50 companies are on a mission to change the world. This conclusion comes about as the result of four distinctive findings of the ten year study:
Finding #1 – The Top-50 are all driven by strong brand ideals
All of the Top-50 companies have the aim of improving the lives of their customers in some profound way which is appropriate for their industry. They are idealistic:
Accenture exists to help people accelerate ideas to achieve their dreams.Amazon.com exists to enable freedom of choice, exploration, and discovery.Coca-Cola exists to inspire moments of happiness.Discovery Communications exists to satisfy people’s curiosity about their world and the universe.
