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- Herausgeber: Business Book Summaries
- Kategorie: Religion und Spiritualität
- Sprache: Englisch
The must-read summary of Robert Lutz's book: "Guts: The Seven Laws of Business that Made Chrysler the World's Hottest Car Company".
This complete summary of the ideas from Robert Lutz's book "Guts" shows how in business, as in most of life's endeavours, you can't really separate the rational from the emotional, or the left-brain logical approach from the right-brain creative approach. In his book, the author explains that the main aim of business is to serve people's needs - although those people do not always act rationally. In fact, they are like a mass of contradictions, paradoxes and emotions. Therefore, the key to prosperity lies in accepting your fate and making the most of it. This summary presents Lutz's seven laws of business, demonstrating how they can be applied to create a successful company.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Guts: The Seven Laws of Business that
Made Chrysler the World's Hottest Car Company" and discover the key to meeting the needs of your customers and achieving success.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 34
Veröffentlichungsjahr: 2013
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Book PresentationGuts by Robert Lutz
Book Abstract
About the Author
Important Note About This Ebook
Summary of Guts (Robert Lutz)
Law #1 The customer isn’t “always right”.
Law #2 The purpose of business is not solely to “make money”.
Law #3 Whatever everyone else is doing, don’t!
Law #4 Too much quality can be a bad thing – and taken to extremes may even ruin you.
Law #5 Too many financial controls are counter productive.
Law #6 Hire disruptive people – they’re an asset.
Law #7 Teamwork Isn’t Always Good
Corollary #1 There are times when it’s okay to be obsessed with details.
Corollary #2 A little bit of legitimate fear in business is really not that bad a thing to have.
Corollary #3 Leadership is all about common sense which, in reality, isn’t all that common.
Corollary #4 The Pros and Cons of Being a Change Agent
Book PresentationGuts by Robert Lutz
Book Abstract
MAIN IDEA
In business, as in most of life’s endeavors, you can’t really separate the rational from the emotional, or the left-brain logical approach from the right-brain creative approach. At the end of the day, everything gets intertwined.
Business is all about serving the needs of people. And people don’t act rationally all the time – they are a mass of contradictions, paradoxes and emotions. Therefore, the key to prosperity lies in accepting your fate and making the most of it. In business, as in life, you might not always get exactly what you want, but often what you actually end up getting is what you actually need – even if you’re not prepared at admit it at the time.
About the Author
ROBERT LUTZ is the former President and Vice-Chairman of Chrysler Corporation. Born in Switzerland, Mr. Lutz has a 30-year business career which followed a decade of service as a pilot with the United States Marine Corps. Mr. Lutz came to Chrysler Corporation in 1986 after serving as Chairman of Ford of Europe, Executive Vice-President of International Operations for Ford and earlier assignments with General Motors and BMW. Mr. Lutz was educated at the University of California at Berkeley where he received an M.B.A.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Guts (Robert Lutz)
Law #1 The customer isn’t “always right”.
Main Idea
If you try and design a product that attempts to please everyone, all you end up with is something bland that offends no one. You’re far better off selecting a specific market segment and doing whatever it takes to enthrall those customers.
Supporting Ideas
Customers aren’t always right because:
They often say something that is “politically correct” but act differently when its their own money being spent.They have no idea about the benefits of new products that don’t yet exist.They frequently give flimsy logical rationale for their buying decisions which are always emotional.For these and other reasons, any manufacturer who caters to the middle ground ends up failing to create a base of passionate enthusiasts. And without the benefit of passion, the product will fail to stand out in a market full of similar and competing products and services.
By targeting a specific niche rather than attempting to serve the entire market, a product or service comes to stand for something. In the marketplace, a little love-hate is not necessarily a bad thing.
