9,99 €
Mehr erfahren.
- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Nir Eyal and Ryan Hoover's book: "Hooked: How to Build Habit-Forming Products".
This complete summary of the ideas from Nir Eyal and Ryan Hoover's book "Hooked" provides the key to forming customer habits for your products and services. Getting your customers to use your product daily makes that product indispensable, providing significant benefits for your bottom line. To do this, companies are creating product hooks by following the Hook Model: trigger, action, rewards, investment.
Added-value of this summary:
• Save time
• Build long-term customer habits
• Create product hooks
To learn more, read “Hooked” and find out how you can form consumer habits for your products and gain loyal customers!
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 32
Veröffentlichungsjahr: 2015
Ähnliche
Book Presentation: Hooked by Nir Eyal with Ryan Hoover
Summary of Hooked (Nir Eyal with Ryan Hoover)
Book Presentation: Hooked by Nir Eyal with Ryan Hoover
Book Abstract
What makes some products so habit-forming? This is not really just an idle question. The market values of many enterprises today are based in large measure on the strength of the consumer habits their products and services generate. If you can design and engineer your products and services so that customers form habits of use, there will be significant benefits to your bottom line.
So how do you achieve it? At one time, companies would advertise extensively to try and get consumers to form a habit. Today, designers build hooks into their products and services – the more you use them, the more you get hooked.
Specifically, the key to forming a habit is the "Hook Model" which looks like this:
Trigger – You alert users they should be using your product as part of their everyday routine.Action – You get users to do something which is easy and simple to describe.Rewards – When users do what you suggest, they are dazzled and also intrigued by the fact variable rewards are on offer.Investment – You offer the user an opportunity to put something into the product to make it even more valuable in the future, which in turn encourages them to go through the cycle again.Get consumers into the habit of using your product or service on a daily basis and you make what you offer indispensable. That's a great place to be.
About the Author
NIR EYAL is a start-up business consultant who helps companies build better products. Since 2003, he has founded and sold two technology companies, one of which attracted venture capital backing. He was formerly a lecturer at Stanford's Graduate School of Business and Stanford's Institute of Design and has worked in the video gaming and advertising industries. Mr. Eyal is a contributing writer for Forbes, TechCrunch and Psychology Today. He is a graduate of the Stanford Graduate School of Business.
RYAN HOOVER is a writer. His work has been published in Forbes, FastCompany and PandoDaily. He is also a keen observer of product trends and was previously Director of Product at PlayHaven, a business engine for mobile game developers.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Hooked (Nir Eyal with Ryan Hoover)
1. Why habits are good for business
If you can get customers to use your product with little or no conscious thought and make it part of their daily routine, it stands to reason you will sell them more in the future. Habit-forming products normally start as something nice-to-have but then once the habit is ingrained become must-haves.
Habits are great for a business for at least four reasons:
Increased lifetime value of customers – if you can get your customers into the habit of using what you offer, it stands to reason they will spend more with you in the future. You increase their lifetime value with regular product use. It's also cheaper for a business to retain its existing customers than it is to invest in acquiring new customers.Greater pricing flexibility – when customers are in the habit of using your product and come to depend on it, they are less price-sensitive than the average consumer. You can increase prices over time so as to enhance your profitability without alienating your customer base.Supercharge your growth
