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- Herausgeber: Business Book Summaries
- Kategorie: Religion und Spiritualität
- Sprache: Englisch
The must-read summary of Gary Hoover's book: "Hoover's Vision: Original Thinking for Business Success".
This complete summary of the ideas from Gary Hoover's book "Hoover's Vision" reveals the author's suggestion that success doesn't come from trying to imitate the business models of today's leading corporations. The key is developing your own business models suited to your market. In his book, the author explains that there are three strategies that you can use to do this. Many good companies make use of a few of these, but truly great companies use all of them in an integrated fashion. This summary will teach you how to approach change in a knowledgeable and strategic way as well as how to craft excellent long-term strategies.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Hoover's Vision" and discover how you can learn from one of the most innovative companies and form the best strategies.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 38
Veröffentlichungsjahr: 2013
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Book Presentation:Hoover’s Vision by Gary Hoover
Book Abstract
About the Author
Important Note About This Ebook
Summary ofHoover’s Vision (Gary Hoover)
1. Observe: Identify just the right consumer need
2. Visualize: Turn serving that need into your vision
3. Execute: Develop your own unique business style
Book Presentation:Hoover’s Vision by Gary Hoover
Book Abstract
MAIN IDEA
Success doesn’t come by trying to imitate the business models of today’s leading corporations. Instead, you need to develop the business models that will underpin the success stories of the future. That requires three distinct stages:
Observe – Identify a customer need that nobody else is adequately serving yet.Visualize – Articulate a business vision on how best you and your company can serve those needs.Execute – Combine your insights and business vision into a plan that can be acted upon with passion.Building a successful enterprise is much like building a house – it requires a good foundation, strong pillars and a good roof:
In effect, building a great business enterprise is not simply a sequence of logical steps but the combination of three different mind-sets at work, overlapping, interplaying and intersecting each other.
About the Author
GARY HOOVER (a graduate of the University of Chicago) has worked as a retail securities analyst for Citibank, a buyer for Federated Department Stores and as manager of strategic planning for May Department Stores. In 1982, he founded BOOKSTOP, an early book superstore which was acquired by Barnes & Noble. In 1990, Gary Hoover founded The Reference Press, a business information publisher, which has evolved into Hoovers, Inc., an information provider specializing in information about businesses, industries and the people who lead them. Today, Gary Hoover is a business advisor and popular public speaker.
The Web site for this book is located at www.hooversvision.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary ofHoover’s Vision (Gary Hoover)
1. Observe: Identify just the right consumer need
Main Idea
Successful business builders are intensely curious about how the world works. They try and see the big picture and develop new and original perspectives by:
Looking at everyday things from a fresh perspective.Understanding and applying the lessons of the past.Analyzing the impact of geography on consumer tastes.By observing well, business builders position themselves to identify an important customer need which is currently not being adequately served by the companies already in business.
Supporting Ideas
Curiosity
The first step in coming up with an original new business idea is to be curious about anything and everything that goes on in the world. To achieve that in practice:
Have an open and absorbent mind.Prepare your mind to be responsive to new ideas by:
Watching children in a new environment.Learning some new facts that are truly awe inspiring.Doing some mental exercises that are challenging.Allowing time to ponder and think uninterrupted.Buying a notebook to record the good ideas you’ll have.Gather information by asking questions.To gather useful information systematically, focus on putting each piece of information into its correct context by:
Separating what matters from the background noise.Looking for links between what’s new and what’s known.Knowing where to look for high quality information.Learning how to analyze and research rationally.Relating what’s learned to your own key business projects.Change your point-of-view.Creative thinkers get used to being told, “It can’t be done”. Every day, entrepreneurs confront and accomplish impossible tasks because they bring to bear the perspectives of a wide range of disciplines like marketing, humanities, accounting and more. Thus, cross some mental boundaries. Look at things in their natural context. Get shoulder to shoulder with some consumers and find out their likes and dislikes. The more often you can do this, the better and richer your perspective will become, and the better the ideas you’ll be likely to generate.
Look at the opportunities that are right under your nose.
