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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book: "How Google Works: The Rules for Success in the Internet Century".
This complete summary of the ideas from Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book "How Google Works" demonstrates how the power has shifted in companies due to the “Internet Century”. Individuals known as ‘smart creatives’ can now have a massive impact by knowing how to use modern tools to get fast results. Google has attracted these ‘smart creatives’ to get ahead, providing them with the perfect creative environment.
Attracting ‘smart creatives’ depends on:
1. Culture
2. Strategy
3. Talent pool
4. Decisions
5. Communication
6. Innovation
Added-value of this summary:
• Save time
• Attract ‘smart creatives’
• Use modern tools to get fast results
To learn more, read “How Google Works” and find out how Google excels thanks to its individual ‘smart creatives’!
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 35
Veröffentlichungsjahr: 2015
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Book Presentation: How Google Works by Eric Schmidt and Jonathan Rosenberg with Alan Eagle
Summary of How Google Works (Eric Schmidt and Jonathan Rosenberg with Alan Eagle)
Book Presentation: How Google Works by Eric Schmidt and Jonathan Rosenberg with Alan Eagle
Book Abstract
What's different about today's business environment – in what can be termed the "Internet Century"? Power has shifted to the consumer and entry barriers to almost every industry that exists have melted away. And within companies, individuals and small teams can have a massive impact.
The people who can have the greatest impact inside a company are now the "smart creatives" – those who have the right blend of technical know-how, business expertise and creativity. Smart creatives know how to use the tools of the modern era to do amazing things incredibly fast.
Google has excelled not because it followed some master business plan but because the company attracts smart creatives and then creates an environment where they can thrive at scale.
If you aspire to get ahead in the Internet Century which is still just beginning, figure out better ways to attract and use smart creatives. This will need to be a combination of your culture, your strategy, your talent pool, how you make decisions, how information gets communicated and the way you innovate. Organize your company around the smart creatives with the greatest impact and you position your enterprise to excel.
"We certainly don't have all the answers, but we have learned a lot about this new world where technology reigns supreme and employees are uniquely empowered to make a big difference. As Peter Drucker pointed out, the Egyptian who conceived and built the pyramids thousands of years ago was really just a very successful manager. The Internet Century brims with pyramids yet unbuilt. Let's get started."
- Eric Schmidt & Jonathan Rosenberg
About the Author
ERIC SCHMIDT joined Google as its CEO in 2001. He serves today as executive chairman of the company where he is responsible for building partnerships and business relationships, government outreach programs, technology thought leadership initiatives and acting as an adviser to the CEO. He is a member of the President's Council of Advisors on Science and Technology and the Prime Minister's Advisory Council in the UK. Prior to joining Google, Mr. Schmidt held leadership roles at Novell and Sun Microsystems, Inc. He is a graduate of Princeton University and the University of California, Berkeley.
JONATHANROSENBERG joined Google in 2002 and served as vice president in charge of the Google product development team until April 2011. He has been closely involved in the development of Google products for consumers, advertisers and partners as well as helping develop the company's hiring processes, communication strategies and marketing practices. Prior to joining Google, Mr. Rosenberg worked for Excite@Home, Apple Computer and Knight Ridder Information Services. He is a graduate of the University of Chicago and Claremont McKenna College.
ALAN EAGLE is Google's director of executive communications. He previously worked for several startups including Tellme Networks and Octel Communications. He is a graduate of Dartmouth College and the Wharton School.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of How Google Works (Eric Schmidt and Jonathan Rosenberg with Alan Eagle)
Culture
To attract smart creatives, you have to have an organizational culture where you believe your own slogans. That is, your culture must be well established, well understood and people must be living up to its ideals. It must be everyone's moral compass.
To be effective, smart creatives have to care about where they work. They will rate culture higher than their assigned roles or responsibilities, the industry or even their individual compensation package. You've got to have an organizational culture where people live your slogans or you won’t be able to attract smart creatives.
