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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Suzanne Berger's book: "How We Compete: What Companies Around the World Are Doing to Make It in Today's Global Economy".
This complete summary of the ideas from Suzanne Berger's book "How We Compete" presents the author's research on how world companies are competing and suggests that the impact of globalisation is not quite as one-dimensional as we think. According to the author, globalisation presents significant dangers to corporations, as well as opportunities. This summary explains the forces behind globalisation and provides advice on how to make sure your company uses the best strategies in order to stay on top.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "How We Compete" and learn from the world's biggest companies on how to compete in the global economy.
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Seitenzahl: 39
Veröffentlichungsjahr: 2013
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Book PresentationHow We Compete by Suzanne Berger
Book Abstract
About the Author
Important Note About This Ebook
Summary of How We Compete (Suzanne Berger)
1. Defining the term “globalization”
2. The enablers and drivers of globalization
3. Four general conclusions about globalization
Book PresentationHow We Compete by Suzanne Berger
Book Abstract
MAIN IDEA
To separate fact from fiction when it comes to the impact of globalization on businesses, the MIT Industrial Performance Center analyzed the real-world experiences of more than 500 international companies over a five-year period. They found the overall impact of globalization is not quite as one-dimensional as generally accepted thinking suggests. Instead of simply sending all jobs to low-wage countries, globalization is also generating a world of opportunities at the same time as it also generates significant dangers for established corporations. More and more, it is becoming apparent it is the strategy which an organization employs which means the difference between success and failure, not the external forces of globalization themselves.
This study also concluded that contrary to what the press usually portrays, cheap labor is not the answer to every business challenge. There are many different ways to succeed in the global economy. The avenues which are open to established companies to excel are actually far more numerous and richer than is generally thought. The process of globalization produces a large number of different potential routes to success, not just the one which has gained the most publicity thus far.
All in all, when it comes to globalization, there is no single correct answer. Everyone has to figure out their own best way forward from the universe of choices which are available.
“Globalization is not something that just ‘happened’ but the product of millions of choices: choices made by corporations about what to do within the four walls of a company, choices about what to buy from others, and choices about where to locate all these activities. Globalization means a world of opportunity and a world of danger. Surveys in the United States and Europe find very mixed opinions about globalization, often reflecting those conflicting opinions within individuals themselves, rather than simply the rifts between supporters and opponents of globalization. A majority of Americans and Europeans think globalization raises their standard of living: a majority also believe that it is bad for employment and job security. For the question about who wins and who loses in the new global economy and the uncertainties about whether the opportunities are worth the risks, there is no one right answer. The pressures of globalization force virtually all economic actors to transform their activities – but they do not dictate a single best way to do it. Even in electronics, with its great advances in codification and modularity, we found a real diversity of successful approaches to decisions about outsourcing and peeling off manufacturing, showing that alternative approaches to globalization are possible. We question whether globalization inevitably condemns any particular commercial activity at all.”
– Suzanne Berger
About the Author
SUZANNE BERGER is a professor of political science at the Massachusetts Institute of Technology (MIT). She is also a director of the MIT International Science and Technology Initiative. Dr. Berger has been teaching at MIT since 1968. She is a graduate of the University of Chicago and Harvard University. Dr. Berger was a member of the MIT Commission on Industrial Productivity which analyzed the weaknesses and strengths of U.S. industries in the 1980s. Dr. Berger was co-author of the commission’s report, Made in America.
The Web site for this book is at www.howwecompete.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of How We Compete (Suzanne Berger)
1. Defining the term “globalization”
Although almost everyone is thinking about and talking about “globalization”, the term itself does not have an exact or formal definition. Globalization has been used since the 1990s to describe the combined effect of deregulation and the lowering of trade restrictions. Perhaps the first step in reconciling all the contradictory claims about globalization would be to come up with a standard definition everyone can agree upon rather than using globalization as generic term to describe any major change in society.
The core idea of globalization is the emergence of a single world market for labor, capital, goods and services. In this idealized marketplace:
