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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Peter Schwartz's book: "Inevitable Surprises: Thinking Ahead in a Time of Turbulence".
This complete summary of the ideas from Peter Schwartz's book "Inevitable Surprises" shows that most of the "surprises" that will hit the economic world in the next 25 years are actually predictable and inevitable. In his book, the author explains how every savvy businessperson should be aware of these changes and their driving forces, as they will provide commercial opportunities, as well as pitfalls that they can plan to avoid. This summary will teach you how can plan to make and market products that will be successful with the upcoming changes and form a long-term strategy that will make sure you come out on top.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Inevitable Surprises" and discover how you can predict future changes and make preparations today to ensure the success of your business tomorrow.
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Seitenzahl: 39
Veröffentlichungsjahr: 2013
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Book Presentation: Inevitable Surprises by Peter Schwartz
Book Abstract
About the Author
Important Note About This Ebook
Summary of Inevitable Surprises (Peter Schwartz)
Inevitable Surprise #1
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Inevitable Surprise #3
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Inevitable Surprise #5
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Inevitable Surprise #7
Book Presentation: Inevitable Surprises by Peter Schwartz
Book Abstract
MAIN IDEA
While it is inevitable there will be many surprises in the future, the driving forces that will actually shape these surprises can be studied now. By understanding these driving forces, you not only increase your ability to respond to whatever changes ultimately eventuate but you also pick up on the emerging commercial opportunities you could otherwise miss. Thus, to better prepare for the future, understand the critical factors which will shape the commercial environment of the future.
In particular, there are seven inevitable surprises that will play out over the next 25 years:
Since all of these surprises can be anticipated now, even if all of their flow-on effects are not yet clear, it makes good sense to start preparing for these future realities earlier rather than later.
About the Author
PETER SCHWARTZ is a futurist and business strategist who specializes in scenario planning. He is the cofounder and chairman of Global Business Network as well as a partner at Alta Partners, a venture capital firm. Mr. Schwartz previously headed scenario planning for the Royal Dutch/Shell Group as manager of SRI International’s Strategic Environment Center. A graduate of Rensselaer Polytechnic Institute, Mr. Schwartz has also written The Art of the Long View (1991) and coauthored The Long Boom (1999), When Good Companies Do Bad Things (1999) and China’s Futures (2001).
The Web site for this book is at www.inevitablesurprises.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Inevitable Surprises (Peter Schwartz)
Inevitable Surprise #1
The average person’s life span will increase dramatically
Over the next three decades, older people will become much more integrated into mainstream society. Instead of being isolated or forced into retirement, far more people will lead active and productive lives well into their eighties and nineties. Businesses will need to adjust their offerings for this change in demographics.
This trend is the natural result of three different developments:
The average human life span will continue to increase – in just the same way as the average age at death has increased from 60 in 1950 to around 77 in 2003. Medical advances now mean people will live 5- to 10-percent longer than the previous generation. Within the next thirty or so years, the average life expectancy will move towards the 120 years mark as many of the diseases that drain vitality in older people (like cancer, Alzheimer’s, diabetes, cerebral palsy and heart disease) become treatable through the mapping of the human genome and other advances.The health of older people is improving dramatically – as nanotechnology, biogenics and pharmacological research continues to move forward at an accelerating pace. A number of antiaging medicines have been found as unexpected results of clinical trials being undertaken in a number of fields, and these developments will continue to come at an accelerating pace. It is also feasible that machine implants and other breakthroughs will make it possible to provide effective long-term treatments for many age related ailments in the near future. As a result, very few people will feel the need to retire from work at age 60, and many will be able to work productively for another twenty or thirty years past that point.The economics of aging is under pressure
