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- Herausgeber: Business Book Summaries
- Kategorie: Religion und Spiritualität
- Sprache: Englisch
The must-read summary of Curtis Carlson and William Wilmot's book: "Innovation: The Five Disciplines for Creating What Customers Want".
This complete summary of the ideas from Curtis Carlson and William Wilmot's book "Innovation" shows that the starting point for innovation is not a new idea, but the answer to three fundamental questions on your customer and what you are offering. In their book, the authors explain these questions and the five principles that you can use to answer them in the best way possible. This summary also explores the best way to implement innovation and how to form the innovation team.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Innovation" and discover the key to implementing innovation and making it work to your company's advantage.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 35
Veröffentlichungsjahr: 2013
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Book Presentation: Innovation by Curtis Carlson and William Wilmot
Book Abstract
About the Author
Important Note About This Ebook
Summary of Innovation (Curtis Carlson and William Wilmot)
Innovate or Die: The catchcry of the exponential economy
1. Important Needs
2. Value Creation
3. Innovation Champions
4. Innovation Teams
5. Organizational Alignment
Book Presentation: Innovation by Curtis Carlson and William Wilmot
Book Abstract
MAIN IDEA
Innovation is purely and simply the ability to create and then deliver new customer value in the marketplace. The real starting point for innovation is not whether or not you have an interesting or new idea. Instead, the starting point for all successful innovations has always been three key questions:
Who is your customer?What is the customer value you currently provide, and how do you measure that customer value?Which innovation best practices can you use to provide more customer value in the future?In answering these questions, there are five disciplines which will provide the concepts and tools you require:
Failing to adequately address any of these disciplines virtually guarantees your innovation project will not succeed. If, on the other hand, you excel in each of these disciplines, your innovation has a much greater probability of success. The key lies in the way things get done in your business and not just whether or not you consistently come up with interesting or novel new ideas.
“With the emergence of India and China as major economic powers, the ability to innovate is moving to center stage as a survival issue for most companies and a competitiveness issue for most nations. This period is one of the most exciting, opportunity-rich times in history. It is also fraught with disruption and change. The Five Disciplines of Innovation will help you, your teams, your enterprise, and ultimately your nation thrive in this remarkable period. It will give you a strategy and a plan to master innovation and move forward positively in our world of abundance. The ability to innovate can be significantly, if not profoundly, improved in most enterprises.”
– Curtis Carlson and William Wilmot
About the Author
CURTIS CARLSON is president and CEO of SRI International, an independent nonprofit research institute. SRI International was originally called Stanford Research Institute and was formed to commercialize new technologies developed at Stanford University. Dr. Carlson is a graduate of Worcester Polytechnic Institute and Rutgers University. Prior to working for SRI International, Dr. Carlson was head of new ventures for the RCA Sarnoff Laboratories and worked for General Electric. Dr. Carlson started and then led the development team which has set the U.S. standards for high definition TV, for which his team was awarded an Emmy.
WILLIAM WILMOT is a director of the Collaboration Institute, a group which specializes in workplace communication and collaboration. He helped create the SRI Discipline of Innovation workshop. Dr. Wilmot, a graduate of the University of Washington, was previously a professor at the University of Montana. He is the author of six books including Interpersonal Conflict and Artful Mediation.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Innovation (Curtis Carlson and William Wilmot)
Innovate or Die: The catchcry of the exponential economy
The ongoing need to innovate is the most important issue facing companies today. “Business as usual” is increasingly becoming a recipe for disaster. The survival of all companies, large or small, in the global economy is a direct reflection of their ability to bring new and innovative products or services to the market. Unless companies can do this again and again, they just may become obsolete.
Knowledge-based activities: Innovation
The major drivers of innovation in the current economy are the ongoing improvements in knowledge-based activities. As more industries harness advanced communications capabilities and greater computing power, rapid and profound enhancements can be made in commercial activities which have been little changed for generations.
