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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Jeff Walker's book: "Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams".
This complete summary of the ideas from Jeff Walker's book "Launch" details how successful online businesses are all about product launches. If you can turn your marketing into an event, just like Hollywood creates a buzz about new movies, you will have an infinite number of new opportunities for online business. According to Walker, a successful product launch is the key to building a relationship with your customers and gaining sales.
A good product launch involves four phases:
1. Pre-Pre-Launch
2. Pre-Launch
3. Launch
4. Post-Launch
Added-value of this summary:
• Save time
• Create successful product launches
• Take advantage of the internet to gain new opportunities
To learn more, read “Launch” and find out how you can build excitement about your products and attract customers!
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 34
Veröffentlichungsjahr: 2015
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Book Presentation: Launch by Jeff Walker
Summary of Launch (Jeff Walker)
Book Presentation: Launch by Jeff Walker
Book Abstract
The best way to build a successful online business is to learn how to do product launches. Master the art of turning your marketing into an event and you have access to a playing field with unprecedented opportunities – the world of online business.
Hollywood has been doing this for years. Months before a movie comes out, Hollywood builds the buzz. When a movie finally gets released, people rush to see it and that momentum carries it forward. A great product launch does the same.
So how do you do it? A great launch will have four distinct yet important phases, each of which is designed to appeal to the nine mental triggers:
PRE-PRE-LAUNCHPRE-LAUNCHLAUNCHPOST-LAUNCHThe essence and methodology of a successful product launch is you give first and ask for the sale later. You build a relationship (either as a friend or as a trusted advisor) before the transaction. You then deliver so much value you make the sale even before you ask for the order. And then you follow through and make sure the customer is happy.
In many ways, online product launches are what successful sales people have been doing for ages. It's just the Internet provides a scale never before seen. It's like marketing on steroids.
About the Author
JEFF WALKER is a product launch specialist. He is the developer and teacher of his own "Product Launch Formula" which has now been used by his students to generate more than $500 million in online sales. He started his first online business in 1996 by sending out an email newsletter to 19 people and achieved fame by engineering a launch which generated more than $1 million in sales in a single day. He is a graduate of Michigan State University
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Launch (Jeff Walker)
1. Sequences
The whole object of a product launch is to engage your potential market so well they almost beg you to sell o them before you've even released the product. You achieve that by turning your marketing into an event in and of itself and building buzz to get people to pay attention.
There's no question the growth of the Internet since the late 1990s has changed the face of marketing. The big three changes can really be summed up as:
Speed of communication – it's now much easier, faster and cheaper to communicate with your market. Within a few minutes, you can get fresh messages out into the marketplace giving what you say immediacy.Cost of communication – the cost to send email is extremely low by comparison with TV advertising. The barriers to entry in the publishing and broadcasting industries have been removed.Interactivity – you can now get instant feedback. You can track how the marketplace is responding to your messages in real time rather than shooting in the dark and hoping for the best.As a result of these and other changes, the way to reach new customers has changed and evolved as well. In contrast to previous eras, you can now engage customers in a two-way conversation rather than constantly shouting at them: "Buy this!"
Put differently, Internet delivered tools now make it possible for you to warm your market up first by giving away valuable information for free. This creates buzz and excitement before your product is even released. You can then ask for the sale. This is a very smart approach to marketing.
