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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Alistair Croll and Benjamin Yoskovitz’s book: “Lean Analytics: Using Data to Build a Startup Faster”.
This complete summary of the ideas from Alistair Croll and Benjamin Yoskovitz’s book “Lean Analytics” shows how you can definitively determine what to sell and find out what customers really want to buy. The authors explain how you can turn questions about the business into statistical measures and discover the truthful answers. This book is a must-read for any start-up entrepreneur with practical and real-life information that will lead you to success.
Added-value of this summary:
• Save time
• Understand the key concepts
• Expand your business knowledge
To learn more, read “Lean Analytics” to find out how you can ensure the success of your start-up by finding out what customers really want.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 33
Veröffentlichungsjahr: 2014
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Book Presentation: Lean Analytics by Alistair Croll and Benjamin Yoskovitz
Book Abstract
About the Author
Important Note About This Ebook
Summary of Lean Analytics (Alistair Croll and Benjamin Yoskovitz)
Book Presentation: Lean Analytics by Alistair Croll and Benjamin Yoskovitz
Book Abstract
Main idea
The whole essence of the Lean Startup movement can be summed up in one thought: Don’t sell what you can make; instead, make what you can sell. Lean analytics is how you definitively determine what will sell.
In practical terms, lean analytics is really the art of figuring out what people want to buy. You do this by getting data which answers key questions like:
What is the riskiest part of your business plan?What metrics can be used to track those risks?How can you reduce those risks?How can you iterate to move forward?Analytics translates all of these questions into statistical measures which you can then use to get to the truth, even if the results are inconvenient or embarrassing. By identifying what are the riskiest parts of your business model and then running some minimal cost experiments in those specific areas, you learn about what works and what does not quickly and inexpensively. That speed of learning allows you to adapt so you can move onwards and upwards.
“If you can’t measure it, you can’t manage it.”
– Peter Drucker
“Lean Analytics is the dashboard for every stage of your business, from validating whether a problem is real, to identifying your customers, to deciding what to build, to positioning yourself favorably with a potential acquirer. It can’t force you to act on data — but it can put that data front and center, making it harder for you to ignore, and preventing you from driving off the road entirely.”
– Alistair Croll and Benjamin Yoskovitz
“Lean is a great way to build businesses. And analytics ensures that you’ll collect and analyze data. Both fundamentally transform how you think about starting and growing a company. Both are more than processes — they’re mindsets. Ultimately, we want to show you how to use data to build a better startup faster.”
– Alistair Croll and Benjamin Yoskovitz
About the Author
ALISTAIR CROLL is an entrepreneur, author and public speaker. He specializes in web performance, big data, cloud computing and startups. He has cofounded Coradiant (a web performance firm), Rednod, CloudOps, Bitcurrent, Year One Labs (an early stage accelerator) and several other early-stage companies. He is the author of four books. His personal Web site is at www.solveforinvesting.com.
BENJAMIN YOSKOVITZ is an entrepreneur with more than 15 years of experience in Web-based business. He started his first company in 1996 and in 2011 joined GoInstant as VP Product less than a year before the company was acquired by Salesforce.com. He continues to serve as VP Product for both GoInstant andSalesforce.com. He is also a cofounder of Year One Labs and an active mentor to numerous other firms. His personal blog is atwww.instigatorblog.com.
The Web site for this book is atleananalyticsbook.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Lean Analytics (Alistair Croll and Benjamin Yoskovitz)
1. Stop guessing or lying to yourself – get data
To succeed in business, you need to follow where the data leads. Get familiar with the basic building blocks of analytics and you have a methodology which can help you learn how to succeed. Don’t work on wishes – get definitive data and learn how to interpret it.
