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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Cindy Alvarez's book: "Lean Customer Development: Building Products Your Customers Will Buy".
This complete summary of the ideas from Cindy Alvarez's book "Lean Customer Development" demonstrates how traditional companies develop a new product and then look for ways to market it. According to Alvarez, a better approach is ‘Lean Customer Development’, which identifies a customer need and then creates a product to satisfy it. From talking to real customers about their product needs to analysing their answers and deciding what to build, this summary will take you through each step of the process.
Added-value of this summary:
• Save time
• Understand the needs of your customers
• Create products that your customers will pay for
To learn more, read “Lean Customer Development” and get to know your customers’ needs and develop products to satisfy them!
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 31
Veröffentlichungsjahr: 2015
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Book Presentation: Lean Customer Development by Cindy Alvarez
Summary of Lean Customer Development (Cindy Alvarez)
Book Presentation: Lean Customer Development by Cindy Alvarez
Book Abstract
Most companies get busy developing new products and then sit down and try to figure out how to market what they have. Sometimes, this can lead to a situation where you end up with a solution looking for a problem to solve.
A better approach – the "Lean Customer Development" approach – is to learn what your customers need and then use that knowledge to build and deliver what they're willing to pay for.
Learn what your customers want ⇒ Build exactly what they will be willing to buy
So how do you achieve that? Lean Customer Development basically consists of five steps:
You form a hypothesis based on what you know about the customer so farYou go out and find real live potential customers and talk to themYou ask them questions which either validates or disproves your hypothesisYou sit down and analyze their answers to understand their needsYou figure out what to build and test so you can keep learning more“Every hypothesis you invalidate through conversations with prospective customers prevents you from wasting time building a product no one will buy. If your hypothesis is wrong or even partially wrong, you want to find out fast. If you can't find customers, you modify your hypothesis. Those course corrections will lead to validating an idea that you know customers want and are willing to pay for."
- Cindy Alvarez
About the Author
CINDY ALVAREZ is Director of User Experience at Yammer, inc., a company acquired by Microsoft in 2012. She mentors a team of designers, researchers and copywriters who use fast, experiment driven techniques in their work. She is also a Faculty Advisor at Alchemist Accelerator where she mentors business startups. She was previously with KISSmetrics, Lean LaunchPad, Yodlee and Loomia. She is a graduate of Harvard University.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Lean Customer Development (Cindy Alvarez)
1. Form a hypothesis
Everything you do in customer development is centered squarely on testing a hypothesis or hypotheses about what customers are thinking and doing. You start by identifying your assumptions, by articulating your initial hypothesis and by figuring out what type of customer you want to serve. This shouldn't take long but few teams remember to do it.
The first or foundation step in Lean Customer Development is to form your initial hypothesis about what customers want. This doesn't need to be terribly hard or even time consuming. All you really need to do is three exercises:
Identify your assumptionsWrite down the problem you solveMap your target customer profile1. Identify your assumptions
Whether you realize it at first or not, you're already making a lot of assumptions about how you think your future customer thinks and acts. You should spend some time right at the outset articulating what those assumptions are and putting them on paper.
The questions which will help bring those assumptions to the surface would include:
Customers want to _____ but can't.Once customers use this product, they will ______.Customers are already using __________.This will be useful because ____________.Customers' comfort level with change is _______.It will take _____ to get X customers.
