9,99 €
Mehr erfahren.
- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Stan Rapp and Chuck Martin's book: "Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy".
This complete summary of the ideas from Stan Rapp and Chuck Martin's book "Max-e-Marketing in the Net Future" shows that every company needs to understand the concept of max-e-marketing and apply it in order to focus on profits and create more added-value for customers. In their book, the authors explain max-e-marketing by focusing on three main areas: establishing good relationships, good experiences and accumulating value by accumulating the value of those relationships. This summary demonstrates how each of these areas can be improved to ensure that you are a market leader for years to come.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Max-e-Marketing in the Net Future" and find out how you can make sure you don't get left behind.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 36
Veröffentlichungsjahr: 2014
Ähnliche
Book Presentation: Max-e-Marketing in the Net Future by Stan Rapp and Chuck Martin
Book Abstract
About the Author
Important Note About This Ebook
Summary of Max-e-Marketing in the Net Future (Stan Rapp and Chuck Martin
Imperative #1: Configure everything you do for a customer on the basis of what you know about them – and keep learning progressively more.
Imperative #2: Don’t differentiate between products and services – create seamless offerings which include elements of both.
Imperative #3: Make every customer relationship unique to create relationship equity.
Imperative #4: Outsource everything you can to harness the efficiencies of others.
Imperative #5: Use your interactive processes to derive a competitive advantage.
Imperative #6: Factor some future value into every transaction with the customer.
Imperative #7: Make effective marketing the responsibility of everyone in the business organization.
Book Presentation: Max-e-Marketing in the Net Future by Stan Rapp and Chuck Martin
Book Abstract
MAIN IDEA
Max-e-Marketing is the emerging new marketing discipline of the digital business era. It focuses on maximizing profits by combining new marketing strategies, communications and interactions together to create more added value for customers while simultaneously adding more to the company’s bottom line profitability.
Max-e-Marketing focuses on three areas:
Relationships – How a business interacts with its customers or prospective customers and the way in which all responses are stored in a corporate knowledge base so the company can become progressively more responsive and productive.Experiences – Whether a customer’s end-to-end experience in dealing with the organization adds or detracts from the value they place on that relationship.Future Value – An underlying assumption that ultimately, the future value of any online business will be derived from the accumulated value of all its customer relationships.The seven imperatives of Max-e-Marketing deal with how this focus on the three critical areas can be translated into action. As such, they provide guidelines for the successful implementation of Max-e-Marketing. The seven imperatives articulate how to take advantage of the new opportunities while avoiding the potential pitfalls. In many regards, Max-e-Marketing is the marketing life form that best suits the competitive demands of the Internet business era. It embraces both the four P’s of conventional marketing (product, price, promotion and place) and the four A’s of direct mass marketing (addressability, accountability, affordability and accessibility).
In short, Max-e-Marketing is the way all marketing will be done in the networked business environment of the future.
About the Author
STAN RAPP is Chairman and CEO of McCann Relationship Marketing Worldwide, a firm specializing in customer relationship marketing. He is also a member of the Direct Marketing Association’s Hall of Fame. Mr. Rapp is the co-author of the Maximarketing series of books which predicted the shift from mass marketing to individualized marketing. He is also the co-author of Send ‘Em One White Sock: And 66 Other Outrageously Simple (Yet Proven) Ideas For Building Your Brand or Business.
CHUCK MARTIN is Chairman and CEO of the Net Future Institute, a think tank focusing on the future of the Internet and e-business. He has been a journalist at five daily newspapers, editor-in-chief of four national magazines and the Vice President of Publishing and Advertising at IBM. Mr. Martin is the author of The Digital Estate and Net Future.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Max-e-Marketing in the Net Future (Stan Rapp and Chuck Martin)
Imperative #1: Configure everything you do for a customer on the basis of what you know about them – and keep learning progressively more.
Main Idea
The Internet makes it possible for companies to constantly gather more information about what each individual customer’s preferences are. Smart companies use that information to consistently enhance the customer experience and find completely new and original ways to generate profits.
Supporting Ideas
The more that’s known about a customer, the more responsive the customer relationship can become. Quite often, valuable customer information already exists in abundance within the organization, but making that information accessible is a challenge.
