Summary: MBA in a Box E-Book

BusinessNews Publishing

• Herausgeber: Business Book Summaries
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 41

Veröffentlichungsjahr: 2014

Beschreibung

The must-read summary of Joel Kurtzman, Glenn Rifkin and Victoria Griffith's book: "MBA in a Box: Practical Ideas from the Best Brains in Business".

This complete summary of the ideas from Joel Kurtzman, Glenn Rifkin and Victoria Griffith's book "MBA in a Box" shows that, at one level, business isn’t as difficult to master as the business schools and other sellers of educational courses would have you believe. To be successful in business, you don’t have to be a rocket scientist. In fact, if you want to be well-rounded and successful, there are key areas you’ll need to have some knowledge and expertise in. This summary presents the 10 keys of an MBA-quality business education and how you can learn them for yourself.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "MBA in a Box" and find out how you can gain the knowledge of an MBA education by learning about 10 key areas.

Leseprobe

Book Presentation:MBA In A Boxby Joel Kurtzman, Glenn Rifkin & Victoria Griffith

Book Abstract

About the Author

Important Note About This Ebook

Summary ofMBA In A Box(Joel Kurtzman, Glenn Rifkin & Victoria Griffith)

1. Innovation

2. Sustainability

3. Accounting

4. Strategy

5. Managing

6. Human Resources

7. Leadership

8. Marketing

9. Communication

10. Execution

Book Presentation:MBA In A Boxby Joel Kurtzman, Glenn Rifkin & Victoria Griffith

Book Abstract

MAIN IDEA

At one level, business isn’t as difficult to master as the business schools and other sellers of educational courses would have you believe. To be successful in business, you don’t have to be a rocket scientist. In fact, if you want to be well rounded and successful, there are ten key areas you’ll need to have some knowledge and expertise in:

“I have asked some of the best minds in business to put down some of their best thoughts. I have asked them to be candid, open, and opinionated. I have asked them to tackle the subjects they love from perspectives that they know work. I have asked them to give readers a glimpse of how they think about what they do. My goal is to help readers shift their vantage points, shake up their thinking, and stretch their minds.”

– Joel Kurtzman

“Business isn’t easy. At least it isn’t at the moment. The forces governing competition today are very difficult to navigate. They are global, technological, financial and human. The cycles of growth and decline – which many pundits in the 1990s said were no longer applicable – are back in full force. In fact, the same items – globalization and technology – that people said had ended the business cycle are now being viewed as making it worse. Globalization and technology, it is now said, have destroyed the ability of many companies to price their goods and services at a premium, which is hurting profits globally. (In the ‘90s, the same phenomenon was viewed the other way around. Globalization and technology would check inflation and keep prices low so that cost-conscious consumers would continue buying, fueling what some people at the time called ‘the long boom’). But that’s not all. The forces governing business are large – very large. They range from sudden, short-term shifts in consumer buying habits – a two-season long denim craze, a two-year Hula Hoop frenzy, a four-year-long cigar fad, for example – to slower, medium-term changes, such as the decade-long shift from conservative business attire to clothes for casual Fridays and then to clothes for (as my children might say) whatever. And then there are the longer-term changes on top of these shorter-term shifts. There is no question that business is complex. But difficult does not mean hard, which I take to mean something akin to joyless toil. Business is one of life’s great games, and it is exhilarating. Business is not just a job. In the end, business is about exchange, which means the game cannot be played alone. A farmer can grow enough food for himself and his family, but it is not business until someone else takes that food to market to trade it for something else. Business is a networking event. Business is played with others and without a helmet. And because business is played with only the barest of safety nets, successes, when they occur, are that much sweeter.”

– Joel Kurtzman

About the Author

JOEL KURTZMAN is a partner at PriceWaterhouseCoopers. He leads their thought leadership and innovation practices. He is also chairman of the Tangible Group. Mr. Kurtzman has served previously as an editor and columnist at the New York Times, as editor of Harvard Business Review and as the founding editor of Strategy + Business. He is the author of eighteen books (including How The Markets Really Work) and hundreds of articles published in the business press. Mr. Kurtzman has also acted as a consultant to a number of the world’s largest companies and has hosted a number of television and radio programs.

GLENN RIFKIN is an author and business journalist. He has written for the New York Times and is a contributor to the Wall Street Journal and Harvard Business Review. His books include Radical Marketing, The CEO Chronicles, The Ultimate Entrepreneur and The CEO and the Monk.

VICTORIA GRIFFITH is the U.S. science, biotechnology and management correspondent for the Financial Times. She has interviewed many of the top CEOs and management thinkers in the United States.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

Summary ofMBA In A Box(Joel Kurtzman, Glenn Rifkin & Victoria Griffith)

1. Innovation

Always keep refining and improving the product or service you sell.