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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Seth Godin's book: "Meatball Sundae: Is Your Marketing Out of Sync?".
This complete summary of the ideas from Seth Godin's book "Meatball Sundae" shows that sometimes when you mix two good ideas, you can come up with something incompatible. A meatball sundae sounds entirely unappetising, even though in and of themselves meatballs might taste nice and ice cream sundaes taste good. In his book, the author explains that the same thing is happening in marketing today. Think of traditional marketing vehicles as being like meatballs. Many successful companies have been built from the ground up using conventional marketing strategies and techniques. When these companies try and add in the new marketing devices like social networks, blogs, Google and all the other interesting stuff, it doesn't work.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Meatball Sundae" and find out how to make the right combinations and start making superior ice cream sundaes.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 35
Veröffentlichungsjahr: 2014
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Book Presentation:Meatball Sundae by Seth Godin
Book Abstract
About the Author
Important Note About This Ebook
Summary ofMeatball Sundae (Seth Godin)
1. The meatball sundae imperative
2. The fourteen trends
3. Putting it all together
Book Presentation:Meatball Sundae by Seth Godin
Book Abstract
MAIN IDEA
Sometimes when you mix two good ideas, you can come up with something incompatible. A meatball sundae sounds entirely unappetizing, even though in and of themselves meatballs might taste nice and ice cream sundaes taste good.
The same thing is happening in marketing today. Think of traditional marketing vehicles as being like meatballs. Many successful companies have been built from the ground up using conventional marketing strategies and techniques. When these companies try and add in the new marketing devices like social networks, blogs, Google and all the other interesting stuff, all you end up doing is adding an ice cream sundae topping on the top of meatballs. It doesn’t work. You cannot merely layer some new marketing over traditional marketing and expect it to work.
Marketing determines what kind of business you build. Therefore, instead of asking how all these cool new tools can be added to your existing marketing arsenal, consider what kind of organization you need to build and be in order to use these new tools to their maximum effectiveness.
New marketing devices are radically transforming what gets made, how it gets made and how it gets sold right across the economy. Successful organizations get to be that way by leveraging what works rather than by trying to bend the world to suit themselves. The companies which will prosper in the future will use new tactics which combine fresh and innovative marketing with products and services which are fundamentally aligned with the realities of today.
You can either get immersed in new marketing today and start making superior ice cream sundaes or you can keep trying to make better meatballs in the vain hope someone will notice and buywhatyou make. We’re at the crossroads. Which path will your organization take?
“What business are you in? Marketing determines the answer to that, and marketing just changed.”
– Seth Godin
About the Author
SETH GODIN is an author, the CEO of Squidoo (a recommendation Web site) and a popular blogger. He has written nine books about marketing including The Dip, Purple Cow, Permission Marketing, All Marketers are Liars, Unleashing the Ideavirus and Free Prize Inside! Mr. Godin, a graduate of Tufts University and Stanford Business School, was the founder of Yoyodyne, an interactive direct marketing company which was acquired by Yahoo! in 1998. He was recently named “the Ultimate Entrepreneur for the Information Age” by Business Week.
The Web site for this book is atwww.SethGodin.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary ofMeatball Sundae (Seth Godin)
1. The meatball sundae imperative
Instead of asking “How can we use the cool new tools of marketing to support our existing infrastructure?”, everyone in business should be obsessing over “How can we change what we do to grow because of the New Marketing devices which are available to us?”
Business as usual just isn’t going to cut it anymore. You’re going to need to radically change the strategy you’re using to support your marketing.
A new way of marketing is rapidly taking hold throughout the economy. This “New Marketing” isn’t based on a completely new technology, a single launch event or even on the success of any specific Web site. Rather, it is the combination of a number of trends which have been heralded in by the ongoing advancement of better communications technologies.
To be specific, New Marketing is the combined result of these kinds of trends:
Direct communication is now possible between producers and consumers, free of middlemen.
