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- Herausgeber: Business Book Summaries
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- Sprache: Englisch
The must-read summary of Peter Killing, Thomas Malnight and Tracey Keys' book: "Must-Win Battles: How to Win Them, Again and Again".
This complete summary of the ideas from Peter Killing, Thomas Malnight and Tracey Keys' book "Must-Win Battles" shows that there are three to five key battles that your company must win in the marketplace in order to achieve your revenue and profit targets and other key business objectives. In their book, the authors highlight that you must focus on must-win battles to provide continuity and much needed focus, and avoid the dissipation of energy and resources on management fads. This summary is a must-read for all managers who want to prepare themselves for future market battles.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Must-Win Battles" and find out how you can get your company ready for the all-important battles that will keep you on top in the marketplace.
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Seitenzahl: 39
Veröffentlichungsjahr: 2014
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Book Presentation: Must-Win Battles by Peter Killing, Thomas Malnight and Tracey Keys
Book Abstract
About the Author
Important Note About This Ebook
Summary of Must-Win Battles (Peter Killing, Thomas Malnight and Tracey Keys)
Phase 1. Prepare
Phase 2. Build the team
Phase 3. Engage the organization
Book Presentation: Must-Win Battles by Peter Killing, Thomas Malnight and Tracey Keys
Book Abstract
MAIN IDEA
Must-win battles (MWBs) are the three to five key battles which your organization must win in the marketplace in order to achieve your revenue and profit targets and other key business objectives. In contrast to the numerous battles which would be nice-to-win, these must-win battles are the key to maintaining and regularly refreshing your organization’s competitive advantage.
It will usually be difficult for an organization to identify and agree on its list of MWBs. People will have different priorities, even among the members of the senior management team. Furthermore, over a period of time, new corporate battles will emerge and come to the fore as a result of changes in the marketplace. For this reason, deciding on and then organizing to win your organization’s MWBs will be an ongoing process rather than a one-time event. MWBs always have an intellectual element – selecting the right MWBs and then focusing on them – and an emotional element – creating an effective team and then allowing that team to focus on winning MWBs.
Nothing is more frustrating for an organization than when its management team has a “flavor-of-the-month” approach – where one new management theory is adopted for a short time and then abandoned for the next management theory which comes to the management’s attention ad infinitum. Focusing instead on must-win battles will provide continuity and much needed focus, and will avoid the dissipation of energy and resources on management fads.
“Most MWBs focus on market-related activities: developing and introducing new products, reviving a brand, and so on. By definition, these battles are important. But competitors will respond to your moves – doing their best to copy or exceed your efforts. It is very difficult, in short, to create a sustainable competitive advantage. A better market objective in today’s world is often to create a renewable competitive advantage. But we believe you can use your MWB journey to create a real sustainable competitive advantage. This is the creation of a management team that truly functions as a team. If you can build your key players into a real team, you will have a competitive advantage that will be very difficult for competitors to match. Your top team, operating as a team, should be able to implement new initiatives more quickly and with more force than competitors. Having a sustainable competitive advantage in the way people work together at the top of your organization should allow you to create a series of renewable competitive advantages in the marketplace.”
– Peter Killing, Thomas Malnight and Tracey Keys
About the Author
PETER KILLING is a professor of strategy at the Institute for Management Development (IMD) in Lausanne, Switzerland. Dr. Killing (a graduate of Harvard Business School) runs company-specific programs which IMD develops for companies such as Nestle, BMW and PepsiCo International. Prior to joining the IMD faculty, Dr. Killing taught at The Wharton School and worked for Mitsubishi International Corporation for ten years.
THOMAS MALNIGHT is also a professor of strategy at IMD. He directs IMD’s Booster Program which includes work with companies such as Unilever, Masterfoods, Carlsberg and Adecco. Dr. Malnight is a graduate of the Ivey Business School in Canada where he also taught for more than 20 years. He is a co-author of Strategic Analysis and Action.
TRACEY KEYS has more than 20-years’ experience as a consultant and business manager. She has worked with companies in the media, consumer goods, finance and new media sectors. Ms. Keys is a graduate of The Wharton School and has held senior roles at the British Broadcasting Corporation, Booz Allen Hamilton and Deloitte & Touche/Braxton Associates.
The Web site for this book is atwww.mustwinbattles.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Must-Win Battles (Peter Killing, Thomas Malnight and Tracey Keys)
Phase 1. Prepare
Before starting out on the must-win battle journey, you need to prepare your leadership team and your organization. This requires that you lay a good foundation by:
Developing awareness within your organization of the importance of MWBs.Making a realistic assessment of the conditions facing your business at the outset.
