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The must-read summary of Peter S. Cohan's book: "Net Profit: How to Invest and Compete in the Real World of Internet Business".

This complete summary of the ideas from Peter S. Cohan's book "Net Profit" shows how thousands of businesses are in the process of migrating to the Internet because the entry barriers are so low at the present time. The leading Web players, however, are those companies that have shaped their business strategy so as to gain control of the choke points and economic levers within their respective industries. In his book, the author explains the strategies that all companies should follow if they wish to become valuable internet companies of the future and why you need to implement them now before everyone else.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Net Profit" and find out how to develop the best strategies that will guarantee you internet success.

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Seitenzahl: 29

Veröffentlichungsjahr: 2014

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Book Presentation : Net Profit by Peter S. Cohan

Book Abstract

Important Note About This Ebook

Summary of Net Profit (Peter S. Cohan)

Section 1 - A Framework for Assessing the Value of Internet Based Business Models

Section 2 - The Profit Potential of Nine Internet Business Segments

Section 3 - How to Evaluate an Internet Investment Opportunity

Book Presentation : Net Profit by Peter S. Cohan

Book Abstract

Main Idea

Thousands of businesses are in the process of migrating to the Internet because the entry barriers are so low at the present time. The leading Web players, however, are those companies that have shaped their business strategy so as to gain control of the choke points and economic levers within their respective industries.

While there is a lot of hype about Internet businesses and everyone is struggling to decide precisely how to value such a business, the Internet actually follows the same patterns that have marked the introduction of other significant technologies throughout history. On that basis, the most valuable Internet companies of the future will:

Enjoy economic leverage -- that is, provide a rare product or service that is highly valued by the customer.Offer complete or closed-loop solutions, providing everything required to add value and realize the potential benefits.Be guided by an experienced management team who can change business strategies rapidly as the Internet evolves.

Over the longer term, the Internet business world will ultimately become subject to the same fundamental rules of economics that apply everywhere else in the world of commerce. That means there are some outstanding bargains available at this stage of the Internet’s growth -- stock in today’s start-ups that will generate significant capital gains in the future as the real value of these companies becomes more definitively established.

Sifting through the barrage of hype and frenzy that currently cloud the world of the Internet is the major challenge of the present time. However, investors and managers who are aware of important changes occurring in technology, customer needs and Internet business strategies will be well positioned to generate the high investment and stockholder returns of the future.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

Summary of Net Profit (Peter S. Cohan)

Section 1 - A Framework for Assessing the Value of Internet Based Business Models

Main Idea

To make business sense of the Internet and the valuation given Internet based businesses, three frameworks can be used:

Net Profit Evaluation -- for investorsNet Business Phases -- for Internet business managersNet Application Phases -- for non-Internet managers

Supporting Ideas

These frameworks are useful in:

Evaluating Internet investment opportunities.Analyzing Internet business strategies.Deciding how to use the Web to improve businesses.

1. Net Profit Evaluator

An Internet based business is most likely to generate profits if it:

Has economic leverage -- that is, sells a product that is important to its customers and is in such short supply the company can charge a high price for it.Offers a closed-loop solution -- that is, a total solution that generates economic value for customers.Has a management team that can adapt well to the rapid changes that are occurring.