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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Walid Mougayar's book: "Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce".
This complete summary of Walid Mougayar's book "Opening Digital Markets" shows that the development of Internet-based commerce is still in its early days. The implications of this development are significant for everyone, but particularly for business managers who are charged with the responsibility of successfully moving their organisations forward. In his book, the author explains how you can develop a structured strategy to exploit and fully benefit from the Internet. This summary is a must-read for planners, managers and strategists who want to achieve e-commerce success.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Opening Digital Markets" and find out how you can take advantage of the Internet to take your business to the next level.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 29
Veröffentlichungsjahr: 2014
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Book Presentation Opening Digital Markets by Walid Mougayar
Book Abstract
About the Author
Important Note About This Ebook
Summary of Opening Digital Markets (Walid Mougayar)
Phase 1: Evaluate And Understand The Digital Marketplace
Phase 2: Formulate A Viable Digital Business Strategy
Phase 3: Develop a Technology Implementation Plan
Phase 4: Measure Your Progress
Book Presentation Opening Digital Markets by Walid Mougayar
Book Abstract
MAIN IDEA
It’s still early days in the development of Internet based commerce but the trends that are emerging are unmistakably clear.
When you stand back and look at the big picture, the Internet is fundamentally transforming the way business is done. The implications of that transformation are significant for everyone, but particularly for business managers who are charged with the responsibility of successfully moving their organizations forward. From their perspective, the digital marketplace is the new battleground where market share must be won and lost. What adds to the challenge is the fact many of the battles of the future will be fought against new types of organizations that are constantly reinventing themselves every six months or so.
Therefore, a complete strategic perspective is called for while this transition occurs to the open electronic marketplace. The Internet is not a passing fad but an integral and essential part of every organization in the future. Developing a structured strategy to exploit and benefit from the Internet is literally a once-in a lifetime opportunity.
Managers have to continuously think about how the Internet will affect their business in the future.
About the Author
WALID MOUGAYAR is president of CYBERManagement, Inc., a management education and consulting firm. He is also the founding chairman of CommerceNet Canada, and the co-author of The Business Internet and Intranets: A Manager’s Guide To Key Terms And Concepts. Mr. Mougayar worked for Hewlett-Packard for 14 years where he was responsible for their Canadian Internet business initiatives. He earned his bachelor of science degree from the University of Washington, Seattle and is a graduate of the Executive Management Program at the University of Western Ontario. His Web site is athttp://www.cyberm.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Opening Digital Markets (Walid Mougayar)
Phase 1: Evaluate And Understand the Digital Marketplace
Main Idea
There is now a broad consensus within the business community that Internet-based electronic commerce is going to be a significant part of the business marketplace of the future. The impact in every specific market niche won’t, however, be uniform. Each industry and each business organization will utilize electronic commerce differently.
Therefore, any evaluation of the digital marketplace should take into account the key business and technology drivers.
Supporting Ideas
Electronic commerce is, at its core, a new method for conducting business with suppliers, partners and clients. Most often, this new digital marketplace is defined along four dimensions:
The buying and selling of products and services via a Web site – with an integrated online ordering system.The process of creating new digital value – by adding digital value to current value or by converting products into digital formats.The arrival of new intermediaries – who insert themselves between an organization and its clients by taking ownership of the process by which digital value is created.
