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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Patricia Seybold's book: "Outside Innovation: How Your Customers Will Co-Design Your Company's Future".
This complete summary of the ideas from Patricia Seybold's book "Outside Innovation" shows how the best way to innovate today is to open up your business to your most passionate customers and let them become an integral part of your overall innovation process. This “outside in” approach to innovation is even better than attempting to assemble the smartest product development people can find. In her book, the author explains how astute and savvy customers, when provided with robust tools, will create products which are more appealing than you can ever develop using your own internal resources alone. This summary will teach you how to provide opportunities to engage your customers and generate energy that will spawn new products and services.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Outside Innovation" and discover the key to letting your customers decide your future and harnessing their creativity.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 37
Veröffentlichungsjahr: 2014
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Book Presentation:Outside Innovationby Patricia Seybold
Book Abstract
About the Author
Important Note About This Ebook
Summary ofOutside Innovation (Patricia Seybold)
1. The five types of customers who can help your firm innovate
2. The five steps of customer-led innovation
Book Presentation:Outside Innovationby Patricia Seybold
Book Abstract
MAIN IDEA
The best way to innovate today is to open up your business to your most passionate customers and let them become an integral part of your overall innovation process.
Make customers an integral part of your product development team
This “outside in” approach to innovation is even better than attempting to assemble the smartest product development people you can find. Astute and savvy customers, when provided with robust tools, will create products which are more appealing than you can ever develop using your own internal resources alone. The more ways you can develop to engage your customers, the more they will help redesign, upgrade and enhance your business models and practices. The end result of bringing customers into your product development loop is you end up with loyal customers who are fanatical about what you provide.
Provide more opportunities to engage your customers and you’ll generate tremendous energy which can then be used to spawn new products and services, to open new markets, to develop new and more powerful business models. You might even end up eventually transforming your industry. The innovation game is changing profoundly and if you plan on being in business in the future, you have to bring customers into your own product development loop.
“What is outside innovation? It’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services. The good news is that customer-led innovation is one of the most predictably successful innovation processes. The bad news is that many managers and executives don’t yet believe in it. Today, that’s their loss. Ultimately, it may be their downfall.”
– Patricia Seybold
About the Author
PATRICIA SEYBOLD is the author of Customers.Com and The Customer Revolution. She is founder and CEO of her own consulting firm, The Patricia Seybold Group, which specializes in forecasting how customers will make new demands in the future. Patricia Seybold works closely with and consults a number of Fortune 1000 companies. She is a graduate of Goddard College and is a member of the founding council of the African Rural University for Women in Uganda.
The Web site for this book is atwww.outsideinnovation.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary ofOutside Innovation (Patricia Seybold)
1. The five types of customers who can help your firm innovate
There are five distinct groups of people you should be attempting to recruit when you set out to harness customer-led innovation:
Lead CustomersPeople who invent new solutions by themselves
ContributorsThose who are happy to donate their work to help
ConsultantsPeople with deep expertise who offer insights
GuidesAdvisors who help others to solve their problems
PromotersEnthusiasts about your brand and your products
The secret of outside innovation is to find ways for your organization to engage as many of these five groups of people as possible and feasible. Your goal should be to redesign your entire business from the outside in with the help of your most visionary customers.
The traditional approach to innovation is something like this:
When you involve customers in your development process, however, the innovation process changes quite noticeably. It then becomes more along these lines:
Identify a customer audience and their ideal outcomeDecide on the brand experience you want to createDevelop products and services which deliver that experienceDetermine the most appropriate channels of distribution
