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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Kaihan Krippendorff's book: "Outthink the Competition: How a New Generation of Strategist Sees Options Other Ignore".
This complete summary of the ideas from Kaihan Krippendorff's book "Outthink the Competition" shows that the best way to win in any game of strategy is to be so unconventional that you disorient your competition. The author explains that doing this will ensure that your competitors are unable to respond effectively. This summary highlights the four things you must do in order to outthink your competitors and how you can apply each of them to your strategic game.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Outthink the Competition" and follow the four simple steps that will keep your competitors guessing!
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Seitenzahl: 32
Veröffentlichungsjahr: 2014
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Book Presentation: Outthink the Competition by Kaihan Krippendorff
Book Abstract
About the Author
Important Note About This Ebook
Summary of Outthink the Competition(Kaihan Krippendorff)
Book Presentation: Outthink the Competition by Kaihan Krippendorff
Book Abstract
MAIN IDEA
The best way to win any game of strategy – be it business, war or chess – is to be so unconventional you disorient your competition until they are unable to respond effectively. This is what it means to “outthink” your competition. You’re not trying to outmuscle them or outspend them, you’re outthinking them.
This all sounds great in theory but to genuinely outthink your competition, you must do four things:
Recognize when an industry is rigidIdentify a strategy others have ignoredValidate whether this strategy is betterExecute the strategy in a unique wayThe business domain is undergoing such a large amount of change at the present time it’s accurate to say there is a revolution going on. The old rules have gone by the wayside. The winners of today are competing on a new and different set of rules based on the Outthinkers Playbook and the Outthinker Process and Habits.
“The winners of today are competing with a new set of rules and are flustering their traditional competitors as a result. The thinkers first dismiss the outthinkers, then they ridicule them; eventually they realize the outthinkers have figured out something new and then they try to beat them. But if the outthinkers play their game right, by then it is too late. The outthinkers have won. You need not think like an outthinker to survive. You can work harder and move faster within the old paradigm, but this is like rowing more forcefully while your neighbor has put up a sail. The thinkers will continue rowing and will make progress, but in the end, the outthinkers will sail past effortlessly, going with the flow and adjusting to the new paradigm. The winds have shifted. A new generation of outthinkers has emerged.”
– Kaihan Krippendorff
About the Author
KAIHAN KRIPPENDORFF is a business strategist and blogger. He works with large- and medium-sized corporations including Microsoft, Wal-Mart and Johnson & Johnson to teach executives how to unleash their strategic creativity. In addition to writing three books, Mr. Krippendorff is a bloggerwith FastCompany.com. A former consultant with McKinsey & Co., he is a graduate of Columbia Business School, London Business School and the University of Pennsylvania’s Wharton School and School of Engineering.
The Web site for this book is at www.kaihan.net.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Outthink the Competition(Kaihan Krippendorff)
1. The Outthinker Playbook
The rules of business are changing. The four strategies which companies have used to succeed over the past decades are now being superseded by a new and different playbook. Make sure you’ve updated your mindset to what works today.
Over the past several decades, most companies which have been successful have used four familiar strategies to try and build and then sustain competitive advantage:
The Traditional PlaybookAchieve customer captivitySecure access to resourcesBuild economies of scaleAdopt best practicesToday paradigm shifts are happening the length and breadth of the economy. There are at least nine trends which suggest the old playbook has reached its use-by date. Those trends are:
Economies of scale have been eroded – today anyone can go to Alibaba.com and find a manufacturer rather than spend millions building their own factory.Cycle times are shorter – companies can launch new products much faster thanks to rapid prototyping and online service providers.
