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- Herausgeber: Business Book Summaries
- Kategorie: Religion und Spiritualität
- Sprache: Englisch
The must-read summary of Charles Decker's book: "P&G 99: 99 Principles and Practices of Procter & Gamble's Success".
This complete summary of the ideas from Charles Decker's book "P&G 99" shows that P&G's success doesn't happen by accident. Every year, the company spends more than $3 billion advertising and promoting its brands – more than any other company on earth. In his book, the author reveals the fundamental beliefs that lie at the heart of P&G's impressive success, including customer service, strategic thinking and brand building. This summary will provide you with an insight into one of the world's most successful companies and how you can adapt their processes to achieve success in your own company.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business skills
To learn more, read "P&G 99" and learn from the successes of one of the greatest companies.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 32
Veröffentlichungsjahr: 2014
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Book PresentationP&G 99 by Charles Decker
Book Abstract
Important Note About This Ebook
Summary of P&G 99 (Charles Decker)
1. P&G’s GUIDING PHILOSOPHIES
2. THE P&G CORPORATE CULTURE
3. MANAGING FOR SUCCESS THE P&G WAY
4. THINK GLOBAL, ACT LOCAL – AND VICE VERSA
5. HOW TO SUCCEED AS A P&G BRAND MANAGER
6. GOING TO MARKET THE P&G WAY
Book PresentationP&G 99 by Charles Decker
Book Abstract
MAIN IDEA
Procter & Gamble (“P&G”) markets more than 300 brands of products to over 5 billion people. It is one of the world’s most successful and respected companies, with an annual turnover of more than $35 billion. P&G brands are amongst the world’s best and most recognizable.
P&G’s success doesn’t just happen by accident. Every year, the company will spend more than $3 billion advertising and promoting its brands – more than any other company on earth. The company will also hire more than 1,000 graduates from the world’s best universities and graduate schools – including 100 recruits who go into the company’s brand management field from which 90% of the company’s future managers will be selected.
At the very heart of P&G’s impressive success lie some fundamental beliefs:
Consumers don’t buy just products: they buy brands they know and respect. The brand is, therefore, all important.When marketing, it’s important to empathize the solutions, not the problems. People buy solutions, not problems.The code of business conduct: Do the right thing. Anything else is superfluous.P&G has a strong corporate culture, organized around brands and fueled by streamlined thinking. In line with this emphasis on factual rather than artistic analysis, P&G has developed and championed a very concise and clean format for written communications – using the memo as its centerpiece. P&G memos are highly structured and honed to perfection – and form the main means by which anything is achieved by the company.
For the last forty-two years in a row, P&G has increased its dividends to its shareholders. The company ranks consistently as one of the most admired corporations in the U.S. Most commentators and many business analysts believe P&G is one of the best managed companies in the world – which is reflected in the fact P&G has an ability to attract, develop and keep talented people.
The P&G 99 are the principles of customer service and brand building around which the success of P&G has been built. They represent the business principles and practices of a highly successful company. The P&G approach to strategic thinking, the culture of committing everything to paper, the value of the ethical standards honored and a tradition of respecting the rights and needs of the consumer combine to make the P&G 99 principles applicable in any business situation.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of P&G 99 (Charles Decker)
1. P&G’s GUIDING PHILOSOPHIES
Main Idea
Four philosophies influence and color everything P&G does:
Understanding what the consumer wants is critical to the business of P&G.P&G’s corporate mission is to develop new products that deliver real value to the consumer.P&G creates unique brands for its products that consumers can form an emotional and trust-based relationship with.P&G maintains a long-term perspective on everything it does and is consistent and focused.Supporting Ideas
P&G principles regarding understanding consumer needs are:
Trust consumers to always weigh relative merits against relative costs and determine where real value is being delivered. Manufacturers who deliver real value will always be rewarded proportionately.
