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The must-read summary of Sarah McGinty's book: "Power Talk: Using Language to Build Authority and Influence".

This complete summary of the ideas from Sarah McGinty's book "Power Talk" shows that in business, you are what you say, as spoken language is the most influential type of business communication. Thus, being a good communicator means understanding how a situation dictates what style of speech will be most effective and how the style of speech used, in turn, influences the business situation that arises. Knowing the two basic business language styles available and choosing the best allows you to borrow authority from your vocabulary and increase your influence until such time as your expertise and experience levels catch up. This summary will teach you to understand how language actively shapes every situation, and how you can place yourself in a position to build power and credibility.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Power Talk" and understand how the language of business can increase your power and influence.

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Seitenzahl: 34

Veröffentlichungsjahr: 2014

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Book Presentation: Power Talk by Sarah McGinty

Book Abstract

About the Author

Important Note About This Ebook

Summary of Power Talk (Sarah McGinty)

Section 1: The Two Basic Business Language Styles

Section 2: Linguistic Cross-Training

Section 3: Putting Language To Work

Book Presentation: Power Talkby Sarah McGinty

Book Abstract

MAIN IDEA

In business, you are what you say – because spoken language is the most influential type of business communication.

Thus, being a good communicator means understanding how a situation dictates what style of speech will be most effective, and how the style of speech used, in turn, influences the business situation that arises. Knowing the two basic business language styles available and choosing the best allows you to borrow authority from your vocabulary and increase your influence until such time as your expertise and experience levels catch up.

While it is true great language skills cannot offset poor work indefinitely, excellent work and sound results are generally uncovered and amplified in the workplace through good verbal communication skills. By understanding how language actively shapes every situation, you place yourself in a position to build power and credibility as your excellent work is examined. Language is power – and thus, knowledge of language is effectively a political tool. By building great language skills, you:

Gain control over the impressions you create.Learn the best way to convey the right message.Accomplish your goals.

In short, by understanding the language of business, you can increase your power and influence.

About the Author

SARAH McGINTY is a university supervisor in Harvard Graduate School of Education’s teacher education program. Dr. McGinty specializes in the field of linguistics. She has also taught the politics of language at Harvard in addition to conducting seminars and workshops for professional organizations and corporations throughout the United States.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

Summary of Power Talk (Sarah McGinty)

Section 1: The Two Basic Business Language Styles

Main Idea

In spoken business communications, there are actually only two language styles which can be used:

Both styles are important, and choosing which style to use appropriately in any given situation will immediately enhance your ability to communicate well.

Supporting Ideas

Style #1 – Language From The Center

Language from the center is intended to make the speaker sound like a leader. It conveys the subliminal message this person is in familiar territory, and therefore can be trusted to suggest what the best course of action is. Language from the center positively oozes confidence, competence, know-how and implied authority.

The key characteristics of this type of language are:

Directs rather than responds. Language from the center attempts to convey as much information as concisely as possible. Thus, directive and decisive statements are made, and any interruptions are cut short and the conversation is bought back to the items on the agenda. The directive speaker will keep everyone on track by using statements like:“Getting back to our original concern.”“That’s interesting, but we need to focus on…”“Okay, but we first need to settle…”“Very good. Now I need you to …”“Excellent. I hear you. Let’s look at …”“Well, to be perfectly candid…”“All things being equal, that’s true. But getting back to…”“Okay, we can take that as a given, but what about …”Makes definitive statements. Language from the center is functional. Problems are uncovered, potential solutions are discussed and decisions are made. Ideas are delivered directly and forcefully. When language from the center is used, the speaker is the presenter and the listener is the audience – a student learning from the master situation.“You’ll like the way this has been put together.”“I’m sure we can meet budget and achieve our objectives.”