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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Mark Wiskup's book: "Presentation S.O.S.: From Perspiration to Persuasion in 9 Easy Steps".
This complete summary of the ideas from Mark Wiskup's book "Presentation S.O.S." argues that being able to give a powerful presentation that connects with the audience and moves them to action is one of the great natural highs offered by the world of business. In his book, the author provides nine steps that you can use to overcome your fear of giving presentations and be able to experience the joy of persuading a whole audience. This summary explains each of these steps and how you can progress through them and go from perspiration to persuasion.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your presentation skills
To learn more, read "Presentation S.O.S." and discover the key to delivering effective presentations that have an impact on the audience.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 37
Veröffentlichungsjahr: 2014
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Book Presentation: Presentation S.O.S. by Mark Wiskup
Book Abstract
About the Author
Important Note About This Ebook
Summary of Presentation S.O.S. (Mark Wiskup)
Step #1: Use your fears to your advantage
Step #2: Develop one powerful, memorable sound bite
Step #3: Tell an engaging story using your sound bite
Step #4: Give your presentation a truly dynamic start
Step #5: Use your presentation tools intelligently
Step #6: Use numbers sparingly and possibly not at all
Step #7: Forget the cliches and the tired phrases
Step #8: Always wrap up with a bang
Step #9: Practice, practice and then practice some more
Book Presentation: Presentation S.O.S.by Mark Wiskup
Book Abstract
MAIN IDEA
Being able to give a powerful presentation which connects with the audience and moves them to action is one of the great natural highs the world of business has to offer. Unfortunately, most people never experience this because they feel intense feelings of dread or even impending doom when given a speaking assignment. It doesn’t have to be that way. In fact, there are nine steps which will take you from a state of perspiration to a state of great persuasiveness:
“My goal is to move you from feelings of dread, if that’s where you are, to feelings of excited anticipation for your next presentation. I’ve based all these lessons, tips, and examples on my experience as a broadcast journalist, media company entrepreneur, and presentation skills coach. No research, studies, or data were harmed or even consulted in the creation of this material. I’m going to tell you exactly what I see working successfully with my clients every day.”
– Mark Wiskup
About the Author
MARK WISKUP is a professional communications coach. He runs his own consulting company, Wiskup Communications. Mr. Wiskup works with executives, managers, sales teams and customer service personnel. He is a graduate of UCLA and Northwestern University and has previously worked as a television news journalist and as owner of a media production company.
The Web site for this book is at www.wiskupcommunications.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Presentation S.O.S. (Mark Wiskup)
Step #1: Use your fears to your advantage
Fear is a good thing for a presenter. It spurs you on to prepare thoroughly. Always face your fears head on and harness them to create and then deliver a great presentation.
When it comes to making presentations to an audience of people, there are five general fears you’ll probably feel:
You’ll be afraid the audience will judge you harshly because you’re taking up their precious time – and in this area, you’re quite correct! People will judge you because they’re giving you their time, which is their most precious asset. Always remember there is another side to this dynamic. If you give a powerful presentation and genuinely connect with your audience, they will love you for it and judge you positively. To offset this fear, commit to being enjoyable and providing your audience with something of value.You’ll be afraid the audience won’t listen because they’ve been burned by other speakers and boring presentations – and therefore they will be suspicious and caustic. Again, this is reasonable and true. It’s also a great opportunity for you. If you can first win and then reward their confidence, they will respond enthusiastically and mean it. Use this as your motivation to connect to the audience and provide them with a great experience.You’ll be afraid the audience will tune you out – because there are so many other types of media competing for their attention even while you’re standing in front of them. Again, this is a valid concern, but the fact is if you’re good and if you connect with your audience, it doesn’t matter how much other stuff they are bombarded with they will pay attention to what you’re saying. The good things is you have complete control over whether the audience loses interest or not. Use this as motivation to create a brisk and meaningful presentation which is fun-to-listen-to and engaging.You’ll be afraid the audience will dislike you because you make some delivery mistakes
