9,99 €
Mehr erfahren.
- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Guy Kawasaki's book: "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition".
This complete summary of the ideas from Guy Kawasaki's book "Reality Check" shows that when you’re in the process of trying to start a new enterprise, you’re far better off getting candid and realistic feedback than you ever are settling for polite and expedient advice. In his book, the author explains that this down-to-earth approach is vital on 12 topics in particular, if you're to have any chance of succeeding. This summary explains each of these 12 key areas and will teach you the importance of getting real-world feedback on each of them.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Reality Check" and find out how you can avoid entrepreneurial traps.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 38
Veröffentlichungsjahr: 2014
Ähnliche
Book Presentation Reality Check by Guy Kawasaki
Book Abstract
About the Author
Important Note About This Ebook
Summary of Reality Check (Guy Kawasaki)
1. The reality of starting
2. The reality of raising money
3. The reality of planning and executing
4. The reality of innovating
5. The reality of marketing
6. The reality of selling and evangelizing
7. The reality of communicating
8. The reality of beguiling
9. The reality of competing
10. The reality of hiring and firing
11. The reality of working
12. The reality of doing good
Book Presentation Reality Check by Guy Kawasaki
Book Abstract
MAIN IDEA
When you’re in the process of trying to start a new enterprise, you’re far better off getting candid and realistic feedback (“Your financial projections are completely unrealistic!”) than you ever are settling for polite and expedient advice (“Well, that looks pretty interesting. Let me get back to you!”). In particular, you need down-to-earth and realistic advice about twelve topics if you’re to have any chance of succeeding and hopefully prospering:
About the Author
GUY KAWASAKI is a cofounder and managing director of Garage Technology Ventures, an early-stage venture capital company. He is also a columnist for Entrepreneur magazine and the cofounder of Alltop.com, an online magazine. Previously, Mr. Kawasaki was an Apple Fellow at Apple Computer. He is the author of nine books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Mr. Kawasaki is a graduate of Stanford University and UCLA. He has also been awarded an honorary doctorate from Babson College.
Mr. Kawasaki’s Web site is atwww.guykawasaki.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Reality Check (Guy Kawasaki)
1. The reality of starting
Every start-up entails much more floundering and failing than anyone ever expects at the outset. Don’t let that put you off. Success happens when crazy, passionate people believe they can change the world. Do what it takes to get things moving.
The entrepreneurs who succeed generally don’t know they’re doing something that’s “impossible”. Success requires a little bit of luck along the way but more than anything it demand founders who are flexible enough to abandon what’s not working out in practice in order to focus more efforts on what does work. It’s a grind, not a sprint. Start-ups succeed because they are full of people who want to change the world.
The realities of starting a new company from the ground up are:
Fill your new company with crazies who want to change the world rather than those who are “professional” or “proven”. When you’re in the trenches, you need people who are true believers. And often, the only way to get these people is to put them in charge.Whether you’re working as an entrepreneur or an intrapreneur, it’s going to be hard work. Most startups get their spark from identifying an interesting problem to work on. That’s well and good but you have to be prepared to work your competition into the ground to get ahead so make certain the project you’re working on matters.There’s a world of difference between making something that works in the lab and shipping a product on a large-scale basis. Never lose sight of the fact customers buy products, not technology or research findings. Get people involved who are more interested in generating revenue for your firm than they are in peer acclaim. Customers don’t want to be at the cutting edge of technology per se. They want something that works.Make truth your currency. Never stop warning people about the risks involved in what you’re doing. Get everyone to enjoy the process of building the start-up and making good things happen rather than worrying solely about the outcome. It’ll create a better, more productive atmosphere and help you get more things done.Beware of serial entrepreneurs. People who are wealthy from their previous start-ups are often fixated on trying to prove their first hit wasn’t a fluke. It has always been unproven entrepreneurs who have started the world-changing companies like Hewlett-Packard, Apple, eBay, Microsoft, Google, Yahoo! and YouTube. Hitch your wagon to ordinary people who are motivated to do heroic things rather than professional entrepreneurs.
