Summary: Rocket Fuel E-Book

BusinessNews Publishing

• Herausgeber: Business Book Summaries
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 33

Veröffentlichungsjahr: 2016

Beschreibung

The must-read summary of Gino Wickman and Mark Winter's book: "Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business".

This complete summary of the ideas from Gino Wickman and Mark Winter's book "Rocket Fuel" shows that the best way to grow a business is by linking a "Visionary" up with an "Integrator". While visionaries can see the future they are aiming for, integrators know how to get there. Companies can reach their goals faster and more efficiently by following in the footsteps of partnerships such as Walt and Roy Disney, who combined a visionary with an integrator to produce stellar results. The authors explain how you can tell if you are a visionary or an integrator and then how to use this knowledge to excel in your role.

Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge

To learn more, read "Rocket Fuel" and discover how you and your company can excel!

Leseprobe

Book Presentation: Rocket Fuel by Gino Wickman and Mark Winters

Summary of Rocket Fuel (Gino Wickman and Mark Winters)

Book Presentation: Rocket Fuel by Gino Wickman and Mark Winters

Book Abstract

MAIN IDEA

The best way to grow a business – particularly one in the $2 - $50 million annual revenue range – is to have a "Visionary" link up with an "Integrator". When you have these two types of leaders working together in unison, magic happens.

Visionaries see the future whereas integrators make it happen. The world of business is full of stellar visionary/integrator combinations including:

Walt and Roy Disney at DisneyHenry Ford and James Couzens at FordRay Kroc and Fred Turner at McDonaldsJoel Pearlman and Rob Dube at imageOneRandy Pruitt and David Bitel at Detroit Radiator

The simple fact is growing companies need the skills of both visionaries and integrators but it is extremely rare for an entrepreneur to be strong in both areas. More than likely, your company will excel only if you can combine the efforts of a visionary with the discipline of an integrator.

If you can figure out whether you are an integrator or a visionary, then you will know which role you need to assume to excel and what type of person you need to work with to soar.

"An entrepreneur's lust needs to be counterbalanced with a manager's prudence and discipline. When it's structured correctly, the dynamic that exists between these two distinct leadership gifts can be magical. We have the privilege of spending every day teaching business leaders. We witness the beneficial results achieved by defining and clarifying these two vital roles. With them, companies gain faster growth, more peace of mind, more freedom, higher profitability, more fun, and considerably increased cohesiveness. When harnessed, it is very effective. It may be your way to finally break through the ceiling that's been hanging over you for so long."

– Gino Wickman and Mark Winters

About the Author

GINO WICKMAN is a professional trainer and coach. He is President and creator of EOS Worldwide, a training company which teaches its proprietary Entrepreneurial Operating System. He has delivered more than 1,600 full-day training sessions on entrepreneurial leadership. Gino Wickman is the author of Traction: Get a Grip on Your Business.

MARK WINTERS is the CEO and resident Visionary of Rocket Fuel Ventures, a consulting company specializing in entrepreneurial leadership. He has more than 25 years experience working with companies including Procter & Gamble, Amoco, Experian, Prediction Analytics and Vistage International. He currently pursues business opportunities relating to the optimization of human performance. He is a graduate of the University of Chicago Business School and the University of Oklahoma.

The Web site for this book is at www.rocketfuelnow.com.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, view points and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

Summary of Rocket Fuel (Gino Wickman and Mark Winters)

The Context

To harness the dynamic power of V/I matchups, you first have to get to know the context of these relationships. Have a good idea of what being a visionary is all about, what a good integrator will bring to the party and how the V/I relationship can be structured and run. When you bring together the right visionary and a proficient integrator, you can spur your company to genuine greatness.

Visionary

It has been estimated that around 3% of the general population are visionaries, and that those visionaries then go on to create about two-thirds of the new jobs being created in the economy.

Visionaries are great to have in your organization for a variety of reasons including:

Visionaries tend to be superb idea generators