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- Herausgeber: Business Book Summaries
- Kategorie: Religion und Spiritualität
- Sprache: Englisch
The must-read summary of Jerome Tuccille's book: "Rupert Murdoch: Australia's Richest Man".
This complete summary of the ideas from Jerome Tuccille's book "Rupert Murdoch" tells the life story of one of the world's most successful businessmen. In his book, the author takes a look at Murdoch's life, giving fascinating biographical detail and analysing why and how he became so powerful. This summary also explores how Murdoch's early years had an indelible effect on his future business life and how he moved from being the owner of one Australian newspaper to international dominance.
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To learn more, read "Rupert Murdoch" and discover this story of business strategies and the world of media.
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Seitenzahl: 44
Veröffentlichungsjahr: 2014
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Book Presentation: Rupert Murdoch by Jerome Tuccille
Important Note About This Ebook
Summary of Rupert Murdoch (Jerome Tuccille)
1. The Early Years
2. Great Britain
3. The United States of America
4. Consolidation
5. The Electronic Age
6. Setting New Records
7. Looking To The Future
8. Keys of Success
Book Presentation: Rupert Murdochby Jerome Tuccille
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Rupert Murdoch (Jerome Tuccille)
1. The Early Years
Keith Rupert Murdoch was born on 11 March 1931 on a farm 30 miles south of Melbourne. He was the second child and the only boy in a family of four.
Keith Murdoch Senior was an established newspaper journalist in Australia with ownership interests in the Herald in Melbourne, the Courier-Mail in Brisbane and the News and Sunday Mail in Adelaide.
Rupert Murdoch graduated from Geelong Grammar in 1949 and then went to study at Oxford University in Great Britain. While at university, Murdoch established a definite reputation for gambling and the normal student activities - chasing girls, drinking binges, sports and dabbling in socialism.
When Murdoch’s father died from a heart attack in 1952, Rupert returned to Australia. To pay estate taxes, the Murdoch family share holding in the Herald and the Courier-Mail were sold. At age 22, Rupert Murdoch was appointed publisher of the Adelaide News and Sunday Mail.
“I had enormous respect for my father. He was a great journalist who started as a reporter and finally became the chief executive of a company that he built, but was not a large shareholder of. He was able to buy a little paper in Adelaide which he left to my sisters and me. But I was brought up in a publishing home, a newspaper man’s home, and was excited by that, I suppose. I saw that life at close range, and after the age of ten or twelve never considered any other. Because if you’re in the media, particularly newspapers, you are in the thick of all the interesting things that are going on in a community. I can’t imagine any other life one would want to dedicate oneself to.”
— Rupert Murdoch
“Rupert was determined not to repeat his father’s mistake. No one would ever gain control over his business, and he’s followed that practice right along.”
— A friend of Rupert Murdoch
“I sensed the excitement and the power. Not raw power, but the ability to influence at least the agenda of what was going on. I think it led me to grow up being very idealistic, and I’ve always been much more interested in the content of our newspapers, political positions day to day, the thrill of communicating with people through words than I am in the pure business aspects.”
— Rupert Murdoch
Murdoch threw himself whole-heartedly into the newspaper business. He became involved in everything from writing headlines to setting the type and helping run the printing machines. Within a few years, Murdoch had turned the Adelaide News into a very successful paper.
The success of the Adelaide paper made Murdoch anxious to expand. He negotiated for the purchase of the Sunday Times of Perth for $400,000. Even though the board members of News Limited (the parent corporation which owned the Adelaide newspapers) were against the move, Murdoch borrowed heavily against the assets of the company to raise the money to buy the Perth Sunday Times.
Rupert Murdoch flew to Perth every Friday to oversee production. He began his ownership by firing most of the staff, and replacing them with journalists who could produce a bolder, more colorful paper. Within a short period, circulation increased and losses turned into profits. Rupert Murdoch was now 25-years old, and had a successful track record in building circulation for two separate newspapers in Adelaide and Perth.
When television licenses first became available in Australia, Murdoch was keen to be involved. News Ltd. managed to acquire TV-9 in Adelaide. However, the real power base in Australia lay in the largest cities - Sydney and Melbourne. Murdoch was anxious to move into these more competitive markets to see how well he could do.
Newspaper publishing in Sydney at that time was dominated by three powerful family groups - the Fairfax, Packer and Norton families - who between them owned all the major newspapers in Sydney. The only paper which was struggling was the Mirror- a tabloid newspaper, owned by the Fairfax family. In 1960, the 29-year old Rupert Murdoch agreed to buy the Mirror for $4 million.
Murdoch remodeled the Mirror along the lines of London’s Daily Mirror, the biggest selling newspaper in the world. Gradually, the circulation of the Mirror started to turn around and eventually the newspaper started to make money after a number of years running at a loss.
With successful newspapers in Sydney, Adelaide and Perth, Murdoch now had one advantage that no other newspaper publisher shared - he had printing capability through the length and breadth of the country. Murdoch decided to use that capacity to his advantage by establishing a national newspaper which would be a cross between the New York Times and the Wall Street Journal
