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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Mark W. Johnson's book: "Seizing the White Space: Business Model Innovation for Growth and Renewal".
This complete summary of the ideas from Mark W. Johnson's book "Seizing the White Space" shows that businesses that are successful in the long term are adept at negotiating "white space" - the area outside of their current competencies and core activity. In his book, the author explains that every business can expand into new commerce by crafting an effective and well-researched new business model. This summary presents four strategies for tailoring your business model to your potential white space and how you can avoid the most common failure of new commercial ventures.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Seizing the White Space" and find out how you can manage risk in new markets and create a new business model that will guarantee success.
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Seitenzahl: 34
Veröffentlichungsjahr: 2014
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Book Presentation:Seizing The White Spaceby Mark W. Johnson
Book Abstract
About the Author
Important Note About This Ebook
Summary ofSeizing The WhiteSpace(Mark W. Johnson)
1. Commercial white space and the four box business model framework
2. The three instances when new business models are needed
3. How to turn business model How to turn business model
Book Presentation:Seizing The White Spaceby Mark W. Johnson
Book Abstract
MAIN IDEA
Many companies struggle to succeed when they enter into “white space” activities – new commercial operations which are notably outside their existing core business and current competencies. They may recognize there is a viable commercial opportunity there but almost invariably companies try and serve new customers using their existing business models. More often than not, these expansion efforts are a failure.
To move into and harness a white space opportunity to grow your enterprise, start by developing a business model which will work for that new space. Don’t expect your old business model to transfer across. Specifically, you have to rework the four building blocks of any viable business model:
Your customer value proposition – or the job you’re trying to do.Your profit formula – how you will make money.Key resources – which you will need to make the right things happen.Key processes – which you will need to get right to achieve customer results.Try and make your existing business model stretch to include a white space opportunity is asking for trouble. It rarely, if ever, works. But develop a new business model which better suits that white space first and you stand a much better chance of success. When it comes to moving into white space, it’s the business model you use that counts.
About the Author
MARK JOHNSON is chairman of Innosight, a management consulting firm he cofounded with Harvard Business School professor Clayton Christensen. Mr. Johnson has consulted with companies in the health care, aerospace, energy, IT, automotive and consumer packaged good industries which range from Global 1000 firms through to start-ups. Mr. Johnson coauthored several Harvard Business Review articles including Reinventing Your Business Model and How to Jump-Start the Clean-Tech Economy. Prior to cofounding Innosight, Mr. Johnson was a consultant at Booz Allen Hamilton and previously worked as a nuclear power trained surface warfare officer in the U.S. Navy. Mr. Johnson is a graduate of Harvard Business School, Columbia University and the United States Naval Academy.
The Web site for this book is atwww.SeizingTheWhiteSpace.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary ofSeizing The WhiteSpace(Mark W. Johnson)
1. Commercial white space and the four box business model framework
White space arises whenever a company becomes aware of a commercial opportunity which is outside its core business market. It is beyond adjacent markets and therefore is an opportunity to serve new customers in radically new ways. The key to seizing a white space is not to try and serve that new market using the established business model. Instead, a new business model is required – a new and tailored combination of a customer value proposition, profit formula, key processes and key resources. Get the new business model right and you can and will conquer that white space opportunity.
Established companies always have markets in which they are comfortable and successful. Typically, these markets are a good fit with what the company does best. They have spent years finding customers for what they offer.
